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A masterclass in sales copy

Most of us are passionate about creating our work, but we find marketing it to be a challenge. The skills that allow us to create a great story are different from those we need to to position it in the marketplace, promote it, and actually get someone to buy it. When I work with clients, […] Read More

Investing in Your Own Potential

In my latest guest post for Writer Unboxed, I talk about how often we hold ourselves back, killing our own creative dreams before they can take root. In the piece I share three things: A story of how Steve Chen left Facebook just before it became a household name, in order to make his own […] Read More

“I only have 60 followers”

It's really difficult to build an audience for your work, right? Often, I hear people bemoan how things were better in "the good old days." When we didn't have social media, when there wasn't so much distraction. They felt that back before the internet, they could more easily get their book read, have their music […] Read More

I’m helping to organize a festival for storytellers

I'm part of a team that is putting together a local festival about storytelling. Today, I want to show you what that looks like behind the scenes: both the unbridled excitement, and the terror around expectations. This is a brand new event -- something that started with one conversation, and then kept growing momentum little […] Read More

Why we create

Today, I want to talk about why we create. Against all odds, through much discomfort, with zero validation, what drives us to create. And I want to honor someone that I worked with who recently passed away. On March 2nd, P.J. Horoszko died at age 27. He was an editor at Picador, who was working […] Read More