In a guest post for TheCreativePenn.com, I dig into why writers need to consider the brand they are developing:
“This is about connecting your work to readers who will appreciate it most. In one form or another, this is about story. When you consider your identity as an author, consider framing your own story, of using elements of branding to help communicate this more effectively to potential readers.”
Read the full post at TheCreativePenn.com.