I was chatting with a group of authors I am working with, some of whom have sold many hundreds of thousands of books, and we were discussing how hard it is to develop a following on social media from scratch.
The discussion talked about how some well-known people became famous in other media, and then leveraged that in social media such as Twitter.
A point I made in the conversation was that you have to be ready for success. That when lightning strikes and you find your audience growing exponentially overnight, that is not the time to begin trying to figure out Twitter or Facebook or considering how you want to engage with your fans.
Figure that out now. Learn the tools. Engage in conversations. Be ready for that moment of success.