Turning Franzen’s Lemons Into Our Lemonade

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.


by Miranda Beverly-Whittemore

Remember that ridiculous letter Franzen wrote to the Times this year about how there wasn’t really that much sexism in the book world? Remember how I laughed my booty off with all my fellow female writer friends? And then one of them and I joked about making bumper stickers that had on them Franzen’s even more ridiculous byline?

AND THEN REMEMBER WHEN MY FRIEND SENT EXACTLY THAT TO ME FOR CHRISTMAS???

Aaaaaahhhh I love it so much.