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Blog

  • “Do you want to read a book, or do you want to have written a book?” – an interview with KJ Dell’Antonia (6/24/2017) - KJ Dell’Antonia made a huge shift in her career, giving up her career as a lawyer and New York City prosecutor to becoming a full-time writer. She became a columnist and contributing editor for the New York Times‘ Well Family page, amongst many other writing credentials. In this interview, we dig into the specific ways […]
  • “I want to celebrate what we are doing” – an interview with Colby Sharp (6/20/2017) - Colby Sharp is a teacher and advocate for the power of reading. In this interview, you will hear my incredulity Colby’s amazing enthusiasm and his many collaborations. In this discussion, we talk about: How a sense of celebration seems to permeate everything he does. How me manages being so public with his work, even though […]
  • “I saw this as a reinvestment in myself” – an interview with author-illustrator Lori Richmond (6/16/2017) - In this podcast, I speak with Lori Richmond who made a huge shift in her career — leaving a corporate job in order to pursue her dream of becoming a children’s book author-illustrator. In this interview, we go through the specific steps she took to pursue her creative vision. You can find Lori at the […]
  • The solution to overwhelm (6/16/2017) - This week, Joanna Penn shared an interview with me in her podcast. Within it, we cover a lot: Is platform still as important as it used to be? How to identify who your ideal readers are. How does paid advertising fit into a book launch? Is it mandatory? Lots more! One listener graciously responded this […]
  • Join my mastermind group! (6/9/2017) - I’m offering an opportunity to work with me personally through a three-month mastermind program that will focus on finding your ideal audience and publicly sharing your creative work.  You will join a group of no more than 9 other creative people, a group size where you can be focused 100% on engagement (with me, and with others in the group.) It runs from July 1st […]
  • Inside BookExpo: How Publishers Promote Books (6/2/2017) - Today I want to showcase the variety of ways that publishers promote books within the publishing industry. I will share with you what I saw this week at BookExpo, a trade show held each year that is open only to those in the publishing industry. I want to make a big point here: publishers use […]
  • Place a bet on yourself (5/19/2017) - When will you give up on yourself? On your dream of becoming a successful writer, or being known in another creative field? Will it happen all at once? Will there be a day where you “declare” that you are giving up? Or will it happen slowly, one missed opportunity at a time? One missed writing […]
  • How ‘word-of-mouth marketing’ REALLY happens (5/12/2017) - Today I want to share a small case study with you, illustrating how word-of-mouth marketing really happens. My goal is to encourage you to connect in meaningful ways with others who resonate with the writing and creative work you are passionate about. Okay, let’s dig in… OMG! My Book Was Mentioned on a Podcast! Last […]
  • Craft vs. platform: which comes first? (5/5/2017) - Today I want to talk about how to prioritize working on your craft vs. developing your platform: when to do it, how to manage it, and what steps I recommend you take first. Two authors reached out to me recently sharing their biggest challenges: Anne-Marie asked: “My biggest challenge is to prioritize my time. How […]
  • 3 of the biggest challenges writers face (4/28/2017) - In March I released my first book, and in April, my wife gave birth to a baby boy. Amidst this change, I have been considering if everything I do lives up to my mission of helping writers and creative professionals. So I began working with Teri on my team to analyze why people hire me. […]