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Blog

  • Making social media fun again (7/15/2016) - Today I want to share the advice I give to every writer and creative professional who is overwhelmed with social media, and either: Doesn’t know how to make it feel effective towards their goals. They want it to feel meaningful again. Has lost enthusiasm for social media. They want it to feel fun again. If […]
  • How to create an effective website (7/8/2016) - Do you love your website? Do you feel it adequately represents the vision you have for your work? Does it draw people in and keep them engaged? Does it “convert” — meaning that it turns a casual viewer into someone who makes a commitment to buy your book, follow your blog, or sign up for […]
  • These two skills changed everything for me (7/1/2016) - Today I want to talk about the two skills I focus on every single day in order to push my creative work forward. These are habits I see used again and again by successful writers and artists to find clarity amidst chaos; to feel a true sense of accomplishment, even when they experience setbacks. So […]
  • Join My Creative Action Mastermind (6/20/2016) - I am opening up the doors for a rare opportunity to join me in a private mastermind group. This is a 3-month collaborative program, focusing on: Keeping you accountable to your creative goals. Are you finding it difficult to make the time to write, work on your craft, or develop your creative business? Consider us […]
  • Creativity is the answer (6/10/2016) - That is me on the left in the photo above, with Muhammad Ali throwing a mock punch directly at my face. My brother looks on, as stunned as I am to be in Ali’s presence. The photo was taken in the early 80s, at a chance encounter with Ali — my mom had the forethought […]
  • What does it mean to be a storyteller? (6/3/2016) - Heads up: if you are near New Jersey, I am helping to organizing a free event on Saturday June 11 called the Madison Storytellers Festival. It features 20+ speakers and workshops, 10 musicians, and 3 open-mics. More info here. For everyone else, my post below reflects on the vision behind the event: how each of […]
  • Getting real (on social media) (5/20/2016) - Social media is different things to different people. In the line of work I do, very often writers or creative professionals come to me hoping for social media to be a promotional channel. For instance, they want to use it to sell more books. I understand why they want that; they believe in their book, […]
  • 3 Common Marketing Fallacies That Writers Need To Be Wary Of (5/13/2016) - Today I want to cover three common marketing fallacies that I see all the time. These are things I see that bump writers off track, and tend to leave them overwhelmed. Also, I’ll give my advice for what you should do instead. Okay, let’s dig in…. Fallacy #1: Following Trends That Offer You a “Simple” […]
  • “I feel like a fraud most of the time.” (5/6/2016) - These are words that a someone said to me recently: “I feel like a fraud most of the time.” They were spoken by a very successful woman, with credentials from decades of experience in her field. I shared this with a mastermind group I run, and people expressed how pervasive this sentiment is. One put […]
  • A masterclass in sales copy (4/29/2016) - Most of us are passionate about creating our work, but we find marketing it to be a challenge. The skills that allow us to create a great story are different from those we need to to position it in the marketplace, promote it, and actually get someone to buy it. When I work with clients, […]