Gumption Needs To Be Taught In School

Are you stuck somewhere? A job. A relationship. A funk in your life that feels like you are askew – living for obligation, not for who you really are, or dreamed of being. Most people feel that way sometimes.

There is a skill for getting out of those ruts. It goes by lots of names, but I like to call it gumption. Here is the definition:

Gumption

 

I think a lot about what we learn – as a culture, as individuals – from the recession. I know, we are supposed to wait for companies to create jobs, and Wall Street to solve the mess they created. But somehow, that feels unsatisfactory to me.

That seems, to me, like we are a culture waiting for others to set things straight. To make it right. That our own role in this mess is entirely dependent on others getting us out. I suppose what I am getting at is this: we need more gumption. We need for each of us to turn that gumption knob on the faucet on ALL THE WAY, until it is pouring out. And we need turn off our TVs long enough to encourage our neighbors to turn their gumption knobs on all the way too.

But that’s not enough.

Gumption needs to be taught in school. It needs to start early. Okay, we can use a more formal name: entrepreneurship needs to be taught in school.

So what would this look like? What are the skills inherent in gumption -er- entrepreneurship?

We need to teach how to take action, even when there are risks. Why? Because too many people are trapped in lives they are unhappy with, but frozen with inaction due to their fear of the “risk.”

We need to teach personal responsibility, not as a negative, but a positive. To push the red shiny button that says “IGNITION,” and take full responsibility for what happens next.

We need to teach how to find new paths, not just how the existing system already works.

We need to teach how to turn an idea into a reality.

We need to teach debate and public speaking.

We need to teach how to communicate with others, even when we disagree. Especially when we disagree.

We need to teach negotiation.

We need to teach how to listen, how to care, what empathy is and how it can lead to action.

We need to teach how to have strong beliefs, and respect others who have strong – but opposite – beliefs as yours.

We need to teach skills that will form the backbone of a fruitful personal and professional life. One where we contribute to a community, not just have a job.

We need to teach beyond theory. Beyond spending 21 years planning for a life, emerging with a wonderful body of knowledge, but few real accomplishments beyond grades.

We assume many of the things listed above are taught in school as a byproduct of other activities. That gumption is taught by having kids cram for a test. I think something is lost there. Too much is assumed. Key issues are not addressed.

Then we measure by grades – oftentimes arbitrary measures of short-term memory. We teach to the test and kids spend all night cramming for it. We teach: win/lose – pass/fail – right/wrong – in a world where everything is a mixture of both.

Where is the only place that gumption is ever really focused on directly in school? Sports. That is where they teach you teamwork, how to deal with interpersonal issues, assessing competitors, moving past goals, the value of practice but the need for execution, ability vs passion, and so much else.

But you know what? I was never all that into sports. I appreciate them for the reasons I mentioned above, and I like how they can be used as a metaphor. But I know a lot of people who could care less about sports. And for those who I know who DO care about sports, some of the positive attributes listed above are lost on them. It’s all about the adrenaline rush of the win. Sports are a wonderful petri dish of the “thrill of victory, and the agony of defeat.” But I wish the wonderful lessons of sports were taught more directly elsewhere.

I will leave you today with one of my all-time favorite TED talks, this one by Nigel Marsh on the topic of work/life balance. The story at the very end is simple, yet profound. His message:

“With the smallest investment in the right places, you can radically transform the quality of your relationships, the quality of your life, and the quality of society.”

Here’s the video:

Thanks!
-Dan

What I Am Working On – Fall 2011

Sometimes I feel like even my mom doesn’t know how I spend my days. So, I thought I would share a recap of what I am working on this Fall. Also, this is a place for me to express how INCREDIBLY GRATEFUL I am to so so so many people for allowing me to be a part of these wonderful projects. Here is how I am spending my days with writers and publishers:

  • Launching my Author Entrepreneur course, which starts next week.
  • I just book two private in-person workshops for publishing clients.
  • I am teaching Blogging 101, an online course for Writer’s Digest that I have been doing for about a year now.
  • I am about to launch a new course for Writer’s Digest: Social Media 101.
  • Writing an article for Digital Book World.
  • The Fall session of my Build Your Author Platform course starts this week, I’m so excited to work with a brand new group of writers!
  • Working on TWO brand new partnerships around online courses, each focused on different markets.
  • I’m creating a webinar for Writer’s Digest.
  • I am recording new video interviews that I am SO EXCITED about. I am doing two of these a week.
  • Plus… regular client work, and discussions with some potential new publishing and writing clients.

For speaking engagements, a few things are coming up:

Okay – it feels good to write all of that out. Back to drinking some Yerba Mate, listening to some tunes, and getting to work! And of course: let me know how else I can help YOU!

-Dan

How To Tell If You Are An Author Entrepreneur

I’m offering a course on how to become an Author Entrepreneur – Turning Your Book Idea Into a Business – and today I want to explore what that means. Do you have a creative vision, and need the business backbone to fully realize your dreams? Are you a writer who wants to build an empire behind your ideas? Then you may just be an author entrepreneur. Does any of this describe you?

You are someone who has as much business savvy as creative vision. (or someone who NEEDS as much business savvy as you have creative vision)

You live by your heart, and your goals are sweeping in their potential effect on the world.

You want to turn ideas into action – into solutions for others.

You write because you can’t NOT write.

The writing is your purpose – your point of view – your belief structure. It is the things you don’t say out loud in conversation often enough.

You are an expert, but don’t know how to turn your ideas into a business.

You have helped other build things your entire life, and now want to create something that reflects who you are. You are no longer willing to accept your identity as a job title like “Tier 2 CMS Management Support Administrator” or “Assistant Tax Manager, Transportation Division.”

You are afraid of change, but can’t help but dream about it daily.

You are tired of lofty expressions of how to build your brand – you need an in-the-trenches mastery of how to develop products from your ideas, generate revenue, and create the life you want.

You need skills that you can use throughout the rest of your life – marketing, sales, product creation, how to partner, how to grow a customer base.

You are alone, and need to build something for others, with others.

You can’t take the time go back to school to get your MBA – you have wasted enough time – you want 2011 to be the year that changed your life for the better.

These things describe certainly describe how I felt for years. I changed that. And now, I am offering you a chance to work with me to become an author entrepreneur – to turn your book idea into a business. If you have the vision, focus, passion, and desire to truly DO THE WORK that is needed to build your brand and your business, then please consider this course. Here’s an overview video:

And you can find FULL details here:
https://wegrowmedia.com/author-entrepreneur/

Thanks!
-Dan

Author Entrepreneur Case Study: The Happiness Project

I’m offering a course on how to become an Author Entrepreneur, turning your book idea into a business. What does this mean? Someone who has as much business savvy as creative vision. Today, I want to present a case study of a successful author entrepreneur, and pull out key lessons for others looking to follow in her footsteps.

Gretchen Rubin

“[Gretchen Rubin] has created her own cottage industry devoted to happiness (and to promoting book sales)”
via The New York Times

Think about that: if five years ago, you told your friends and family that you are writing a book on the topic of happiness, and planned on building a “cottage industry” around it, what would they have said? Likely, they would have brushed off the idea, perhaps reminding you of the thousands of books already written on the topic, and businesses that provide products and services in this area.

But Gretchen Rubin’s success story is instructive for anyone hoping to become an author and entrepreneur. Why? Well, let’s look at three blog posts of hers to put things in context:

Happiness Project Blogs

So it took 3.5 years to get to publication, and only one month to get to the top of the New York Times Best Seller list. But this simple example obscures what she has built. Consider what she announced on the DAY of publication of her book:

  • Today show scheduled for January 8
  • Starred review in Publishers Weekly
  • Named one of the “10 Must-Read Books” for 2010 by Oprah’s Book Club
  • An American Public Media Marketplace radio interview
  • Woman’s Day year-long Happiness Project
  • Amazon Top 100 – I hit #80!

Just look at this set of logos:

Logos

Most authors would dream of this after a career of writing, but that is what Gretchen received on the very first day her book was available on store shelves. How did she do it? Because she isn’t just an author, she is an author entrepreneur, someone who has as much business savvy as creative vision. Let’s dig into how she has extended the value of her book into the “cottage industry” that The New York Times describes.

How can you get involved in The Happiness Project? Let me count the ways:

  1. Read the blog
  2. Buy the book
  3. 2011 Happiness Challenge
  4. Join or start a Group to embark on your own happiness project
  5. Happiness Project Toolbox
  6. 2012 Page-a-day calendar
  7. Daily quote email: “Moments of happiness
  8. Monthly newsletter
  9. Be a super-fan
  10. Get a bookplate or signature card
  11. You can email her for a copy of her Resolutions Chart (Email her at gretchenrubin1@gretchenrubin.com. Just write “chart” in the subject line.)
  12. Videos
  13. You can hire her for a speaking engagement
  14. … and the usual social media channels: Twitter and Facebook

While the book is the center of the brand, she is clearly thinking beyond it. She is connecting, partnering, and continue to expand her vision of what this can be. There are no limits to form – this is more than a book.

When you view her content, you see the many ways that she extends the term “happiness” to other issues about identity, achievement, and things we struggle with to become who we want to be, lead the life we hope to, and create achievements we are proud of. You see topics such as marriage, clutter, parenthood, creativity, relationships, body, work, and others.

She is constantly delivering new ways to break into the material, to get MORE involved. You see her repackage content as things such as “Twelve Personal Commandments” or “Four Splendid Truths.” Overall, you get a sense that this is just the beginning – that Gretchen is building a business and a vision with a very long time horizon. This is about so much more than selling a book, this is about building professional relationships, connections with her audience, and something akin to a movement.

She always trying to drive deeper engagement – the end of every blog post includes an action you can take to get more involved in the Happiness Project, be it buying the book, signing up for a newsletter, or joining a group.

And this works for everyone involved. There are countless reasons for media to cover her, topics that she can speak to, and ways to deepen her connection with her audience. There are many more products and services she can offer, brand extensions she can create with partners, and the like. I wouldn’t be surprised to see workbooks with titles such as “The Happy Wedding,” “The Happy Pet,” or “The Happy Baby.”

If any of this speaks to a goal or purpose you have – if you would like to become an author entrepreneur – then please consider signing up for my 8-week online course:

Let me tell you about it:

The course provides the following:

  • 8-week online course.
  • A structured curriculum, with a new lecture delivered each week, taking you step by step through the process of how to develop your writing career and the company behind it.
  • Weekly homework assignments that I provide feedback on to ensure that you walk away from the course having executed on the ideas we discuss.
  • A forum where you can ask questions, learn about what is and isn’t working for the other class members, and get past the biggest challenges you are facing.
  • Weekly Q&A conference calls where I answer your questions and the entire class can share insight into their experience.
  • An online classroom where you can access the material and learn about the other students.
  • BONUS: Guest Q&A calls, where publishing, business, and marketing expert takes your questions.

The price: $795.
Class begins on September 21 and ends on November 15.

Read more details and an in-depth look at the curriculum here.

If you have any questions, please feel free to reach out.
Thanks!
-Dan

Andrew Warner Interview – How To Build A Successful Online Business

This week, I chatted with Andrew Warner, host at Mixergy.com where he interviews entrepreneurs to learn how to build a successful online business.

You can find Andrew on Twitter at @AndrewWarner, and his website: Mixergy.com.

My goal is to share conversations with those doing interesting things in the world of publishing, media, and the web.

Click ‘play’ below to hear what Andrew’s learned from interviewing hundreds of successful entrepreneurs built their businesses.

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