Marketing is About Connection (Podcast)

As you consider what it is to create and share your work, I encourage you to focus on the individuals who support what you do. The names, the faces, and connect with them in a manner that develops meaningful experiences, not just social media stats. In today’s episode I share some stories that illustrate this concept.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

Or you can watch here:

A Successful Debut Novel (After 3 Unpublished Books and 70+ Rejections) My Interview with Janae Marks

Janae MarksLast year Janae Marks had her first novel published to an incredible reception: 900+ reviews on Amazon, starred reviews, and selected as a must-read book by many organizations. In our interview, Janae shares the road to that book, which included writing three books that didn’t get published, and how she queried 70+ agents before getting her book deal. She shares so many inspiring lessons.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

You can watch our conversation here:

You can find Janae in the following places:
janaemarks.com
Twitter: @janaemarksbooks
Instagram: @janaemarksbooks
Facebook

How to Get People to Buy Your Book (Podcast)

I recently spoke with New York Times bestselling author Jessica Lahey, who shared what is essentially a masterclass on the topic of launching a book. In this episode, I reflect on some key areas that Jess shared in my most recent podcast with her. Themes I discuss on today’s episode: why books that continue to sell are books that the author continues to talk about; how generosity factors into developing your platform; why give away content; and how to think about building a team around a book launch.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

Or you can watch here:

“How do you get a book to continue to sell? You continue to talk about it.” My Interview with Jessica Lahey

Jessica LaheyIn today’s episode, New York Times bestselling author Jessica Lahey takes us behind the scenes to how she promotes a book. She gets into the details about the hundreds of letters she sends out; the importance of gift-giving and thank you notes; why she hired a publicist; the surprising answer she gave to a “massive philanthropist” when he asked how he can support her work; and so much more! What permeates through every aspect of her methodology is generosity and the personal touch.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

You can watch our conversation here:

You can find Jessica in the following places:
jessicalahey.com
Her books: The Addiction Inoculation and The Gift of Failure
Her podcast: #amwriting
Twitter: @jesslahey
Facebook
Instagram: @teacherlahey

You can find our first interview from August 2019 here.

And in our interview, she referenced this series of posts about the launch of her first book: part 1, part 2, and part 3.

Would You Take This Creative Risk? (podcast)

Dan BlankWould you take this risk? Let’s say you write you very first novel and get a book deal with a major publisher — it’s your dream come true. Then, you come up with an idea to self-publish a free prequel short story to that book, six months before the novel is released. Your publisher is nervous about the idea and pushes back. Would you proceed with publishing that prequel story? In today’s episode I share reflections on creativity and risk that are inspired by my conversation with Livia Blackburne.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

Or you can watch here: