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Julia Usher Interview: Bootstrapping Your Book Publicity & Marketing

I had the pleasure of speaking with Julia Usher about her efforts in promoting her books. She came to my attention via this INCREDIBLE presentation: Bootstrap Marketing: Building Your Own Multi-Faceted Media Tour.

In our interview, we dig in to how she promoted her first book, Cookie Swap, analyze what worked and what didn’t, and the changes to her marketing plan for her next book: Ultimate Cookies. What she has learned applies well beyond marketing books about cookies, HIGHLY RECOMMENDED for any author.

You can watch the full interview by clicking the play button below:

You can find Julia in the following places:

Thanks so much to Julia for taking the time to chat!


  • Julia and Dan – thank you so much for the valuable questions and answers about this topic.  I downloaded Julia’s marketing plan and am studying it intensively to influence my own future novel marketing plan.  Great interview, as always!