Your ideal audience is not hiding, you just need a map to find them. This summer, join me and a group of writers develop your plan to identify exactly who your ideal readers are, craft a marketing strategy for your work, and develop a plan to grow your audience and increase book sales.
So many writers I speak with feel that they are juggling too many things, and struggling to build momentum in terms of reaching readers. If this is you, then you need to stop and reframe things; to stop doing the stuff that everyone else is doing (and doesn’t really work), and dig into the deep research & planning needed to reach actual readers, not just “followers,” who never buy your books or spread the word about them. This course provides the strategy you need.
In other words:
This is the business side of being an author – of focusing your efforts on only what matters. This is about moving beyond the “marketing strategy” that most authors use:
The goal of this Master Class is about actively building a solid plan for reaching readers, and forging powerful connections with other writers in the course.
Let’s face it, just as you won’t hit the lottery, you likely won’t ‘go viral,’ waking up one day as having magically become a bestseller. In this Master Class we focus on developing a strategy to reach readers and increase book sales.
WHAT YOU GET:
In this Master Class, we will spend 8-weeks over the summer slowly working through four key areas of reaching readers, described below. You will be provided with:
WHO THIS MASTER CLASS IS FOR:
This is the first time I am running this session – and because of that, I am offering it a much lower price than I normally would.
$399 early bird (before June 28)
The Master Class runs from Monday July 8 – August 30. I had originally intended for this to be a four week program, but I KNOW that many of you will be on vacation during part of the summer and that if you have kids, your time is busier than usual. That is why I have extended the timeframe of this Master Class to eight weeks, double what I originally planned. This is meant to give you time to work through the lessons thoughtfully, and to not feel that you are missing anything if you take a vacation.
Here is a peek at what we will cover:
The entire program is about action and building momentum. It is about making decisions and building a roadmap to reaching readers. It is about working TOGETHER to be honest about the barriers, and be inventive about ways around them.
And really, this is about being honest about what really holds us back. Yes, we are all busy, both physically and emotionally. In my experience, you can have no “perfect” strategic plan without addressing the psychological and emotional side of managing it all. I hope that doesn’t sound flakey, but I will not pretend for one moment that some worksheet alone will give you success. This is a human process – how you manage your platform as a writer, and how you connect with readers.
If all of this sounds like it resonates with where you are and where you want to be, please consider joining me for this program. I would love to spend the summer working through all of this with you, and really be able to hit the ground running in the Fall. To register, you simply need to leave a $50 deposit. You will be billed for the balance of the course fee once we begin in July. And as always, if you need a special payment plan, just let me know.
As usual, if you have ANY questions, reach out to me via phone or email: firstname.lastname@example.org or 973-981-8882.