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Inside BookExpo: How Publishers Promote Books

Today I want to showcase the variety of ways that publishers promote books within the publishing industry. I will share with you what I saw this week at BookExpo, a trade show held each year that is open only to those in the publishing industry. I want to make a big point here: publishers use […] Read More

Place a bet on yourself

When will you give up on yourself? On your dream of becoming a successful writer, or being known in another creative field? Will it happen all at once? Will there be a day where you "declare" that you are giving up? Or will it happen slowly, one missed opportunity at a time? One missed writing […] Read More

How ‘word-of-mouth marketing’ REALLY happens

Today I want to share a small case study with you, illustrating how word-of-mouth marketing really happens. My goal is to encourage you to connect in meaningful ways with others who resonate with the writing and creative work you are passionate about. Okay, let's dig in... Last week I received an email letting me know […] Read More

Craft vs. platform: which comes first?

Today I want to talk about how to prioritize working on your craft vs. developing your platform: when to do it, how to manage it, and what steps I recommend you take first. Two authors reached out to me recently sharing their biggest challenges: Anne-Marie asked: "My biggest challenge is to prioritize my time. How […] Read More

3 of the biggest challenges writers face

In March I released my first book, and in April, my wife gave birth to a baby boy. Amidst this change, I have been considering if everything I do lives up to my mission of helping writers and creative professionals. So I began working with Teri on my team to analyze why people hire me. […] Read More