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The Year-Long Book Launch

I recently shared a post over on WriterUnboxed.com that takes you inside a year-long book launch process I am partnering with an author on. Through this process, we have been live-blogging our actions, and being super honest about how emotional the process is. Since last June, we have shared more than 100 blog posts about our process. What has been most interesting has been the reaction we have received on Miranda being honest about FAILURE in her writing career.

In the WriterUnboxed post, I frame all of this into three core lesson:

  1. LAUNCH: A HIGHLY EMOTIONAL PROCESS WRAPPED IN QUESTIONS OF IDENTITY
  2. DETAILS MATTER AND MORE TAKE TIME THAN WE OFTEN LIKE TO ADMIT
  3. YOU CAN PREPARE, YOU CAN’T PLAN

Read the full post here!
Thanks.
-Dan