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What Authors Can Learn From Michael Hyatt’s Book Launch

This week Michael Hyatt is launching his new book called PLATFORM, and offering some great bonuses if you buy it this week. I want to take a look at two aspects of his book launch in order to illustrate the powerful things Michael is doing, and how other authors can learn from it.

You can learn more about Michael’s book here: http://michaelhyatt.com/platform

I also talk about similar themes in a blog post I wrote about Eric Ries’ goal to become a New York Times Best Seller.


  • http://www.turndog-millionaire.com/ Turndog Millionaire

    Nice video, and totally agree. the prestige it comes with can far outweigh the initial investment. It’s a also a great promotion, and the books looks great. Another one on my reading list :) It’s getting rather ling ha

    Matt (Turndog Millionaire)

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks Matt! Indeed… in an age where people are bemoaning the “death” of books, my reading list is longer than ever!

  • http://michaelhyatt.com Michael Hyatt

    Thanks for this analysis, Dan. You are dead-on. ;-)

    I hope you enjoy the book!

    • http://www.wegrowmedia.com/ Dan Blank

      Wow – thank you so much Michael! Looking forward to reaching the book.

      • http://ayearinthespirituallife.blogspot.com/ Dayna Renee Hackett Bickham

        Having read the book Dan, I can introduce you to your first “wow” experience. This is just one aspect of the book that I loved and I enjoy seeing in action here. Having the author pop in to say hi is just one way you will be wowed by this experience. There is more to come! I promise! 

        • http://www.wegrowmedia.com/ Dan Blank

          Thanks Dayna!

  • Tammyhelfrich

    The book is great. Great post!

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks Tammy!

  • http://talesofwork.com/ kimanzi constable

    This is such an awesome and helpful book, especially for authors, and speakers, it’s a must read!

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks – can’t wait to get it.

  • http://www.danapittman.com Dana Pittman

    “Trust built in the process…” I believe this feeling carries throughout the book and his interaction with his fans. I enjoyed your views.

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks Dana!

  • Anonymous

    Nice!  I’m amazed that you’ve posted this without the book.  You won’t be disappointed… it really is that good!

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks Heidi!

  • Katherine Harms

    Trust, service, integrity — these themes play out throughout the book. As Michael says at the end of the book, it is not necessary to sell your soul in order to sell your book. Every author needs this book. Too bad every author can’t be part of a team like this, too.

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks Katherine.

  • Pilar Arsenec

    This book is just outstanding!!

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks Pilar!

  • Scott Place

    It was a very interesting case study to be a part of from the inside!

    • http://www.wegrowmedia.com/ Dan Blank

      Thanks Scott. I assume you are on his launch team?

  • http://patalexander.com Pat Alexander

    Great video and analysis Dan. The book and tools are amazing. I was fortunate enough to be part of the launch team which has been a great adventure so far.

    • http://www.wegrowmedia.com/ Dan Blank

      Awesome – thanks Pat!