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Start Small and Personal: How To Approach Any New Project

So many writers I work with are apprehensive about certain aspects of platform development. So when we approach something like creating a newsletter, they come back to me with these grand plans for a newsletter with 8 sections, and a really “professional” tone.

My advice to them is often this: start small and personal. I take you through the reasoning why in the video above.

Thanks!
-Dan

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