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What Is An Author Brand?

I was chatting with writers in my author platform class, and we were discussing what it meant to have an author brand. To me, it is not about putting something artificial on top of who you are, but creating meaning for your audience, and a consistent experience for them.

Also: the more you share your audience’s voice in your brand, the more easily you will find your message resonate with them.

Thanks!
-Dan

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