Right Now Is the Best Time EVER To Be a Writer (if you work for it)

I look around and see so many who are worried about the state of publishing and writing. And while their concern may become motivation to focus their energies on finding new paths forward, I find that too many writers incorrectly conclude:

“This is the worst time to be a writer.”

And that isn’t true. Now, I will admit, it can be HARD to be a writer. But that is nothing new. I would say that it is easier nowadays to be a writer than it ever has been before.

If are a writer, waiting to take action, don’t. You will not magically be in a better position when you are 3 or 5 years older. I started my company 3 years ago, after asking myself:

“If not now, when?”

If I didn’t launch a new venture at 37 years old, then how could I do it at 40 or 45 or 50? What am I waiting for? Now that I am 3 years in, I don’t even have the words to express how thankful I am that I made that decision 3 years ago.

It is far nicer to look back at what I have accomplished (and the lessons along the way), than look back and see nothing at all. No ups, no downs, no process of learning. Just stagnating. Waiting. Procrastinating behind thin excuses. It is even nice to look back on my failures. Why? Because they are BEHIND me, not just some ‘fear of failure’ that I project into the future.

Why is right now the best time – EVER – to be a writer? This is what I have learned after working with hundreds of writers (from new authors to bestsellers), speaking at dozens of writing & publishing conferences, and consulting with publishers (from one-person small presses to big New York houses):

IT IS EASIER TO ACCESS INFORMATION, INSPIRATION, AND OTHERS

Information, inspiration, and other people can be essential building blocks of finding ideas, writing your book, and speaking with those you may need to in the course of creating it. You are just a web browser away from connecting with each of these things, or finding in-person resources to do so. Not only that, there are organizational tools to help you organize your writing, your ideas, your contacts and your research.

IT IS EASIER TO PUBLISH YOUR WORK

The act of ‘publication’ is no longer a closed system where you NEED to convince others that your book is worthy of publication. Yes, those processes still exist, and still work. But you now have more options. Self-publishing has not just opened the door technologically, but even socially. Years ago, if you self-published, it would be called “vanity publishing” and there was an immediate stigma associated with the book. That negative stigma is gone. By estimates I have seen, 1.5 million books were published last year, and more than 2 million will be published in the next year. The act of ‘publishing’ is no longer the barrier for entry if you want to be a writer.

IT IS EASIER TO DISTRIBUTE YOUR WORK

One word: Amazon. Okay, that is too easy. There are a variety of companies and ways that are making it easier and easier to transfer a file or a physical object from you to a potential reader. With ebook cutting the cost of book production to almost nothing when compared to print books, a range of new solutions are open to authors. You no longer have to worry about committing thousands of dollars on an initial print run, warehousing costs, mailing costs, and customer service when these processes break down.

IT IS EASIER TO CONNECT WITH POTENTIAL READERS

Not sure who your potential audience is? It is now easier than ever to find out, to do research, to connect with those who can help you find readers who will love your book. I am not talking about publicity here, or spamming social media services with the message: ‘buy my book!’ I am talking about building the relationship you need to truly connect with readers.

IT IS EASIER TO ENSURE YOUR BOOK HAS AN EFFECT ON PEOPLE’S LIVES BEYOND THE SALE OF A BOOK

Too many writers feel that the sale of their book is the culmination of their relationship with a reader. But when someone pays you $15 for your book, that should be the START of how the two of you connect. What this means is that your effect as a writer is now potentially even greater, that you are focused on developing an audience for your NEXT book, and that people have new ways of aligning with you. Whether you tell stories, share information, help people, challenge them, or entertain them, connecting beyond the book itself opens up a world of possibilities to create meaningful experiences with others.

And for each of these things, the timeframe is dramatically shorter. There are fewer steps that require these processes to take years, and fewer steps that add uncertainty to the mix. Plus: many of the needed tools are largely free. What is left? Hard work…

While I say it is ‘easier’ in the list above, there is still the fact that this is all still HARD. Each of these steps, while perhaps easier than they were a decade ago, can each be difficult (even arduous) for many, which is why I work with writers every day to help them on their journey. This year, there are three themes I will be focusing on that I believe address some of the most persistent and difficult challenges that writers face. These are things that I see writers struggle with every day:

CREATIVITY

How do writers find ideas that express what they want to share? The process behind coming up with new ideas, and the ability to funnel them into something useful, something meaningful, and something that shapes the lives of others. Establishing a process that focuses on output, on creating work that they are proud of.

PRODUCTIVITY

I always ask writers what their biggest challenge is, and the answer I hear more often than any other is: “I am overwhelmed.” They are overwhelmed with trying to ‘balance’ it all, to find the time to write, publish, develop an audience, work a day job, attend to their family, and simply to live the life they envision. Shoving more into your day is not the answer though, and this is a topic I will be attacking in a huge way this year: helping writers find the process they need to do what matters most to them.

COMMUNITY

Here, I extend the work I have done with author platform, ensuring that writers are able to not just publish a book, but find an audience for it. This is not just about ‘marketing,’ this is about contributing to the community you are most passionate about. To consider that one of the most important parts of being a writer is ensuring that their work reaches people who will love their work, and truly shapes their lives in profound new ways.

Too often, I find that writers get unncessarily wrapped up in specific tactics. They feel that if they can just publish their book, or get their website design down, or figure out how to Tweet, that they will somehow master the art of being a writer. And while these things can be elements of being a writer today, I find that there are often deeper issues that need to be addressed:

  • How do we create?
  • How do we we manage our days and our attention?
  • How do we make meaningful connections with others around our writing?

That is why my year is focused on helping writers with creativity, productivity, and community. And why I feel that right now is the best time to be a writer.

That is, if you are ready to work for it.

Thanks!
-Dan

“We Take The Songs Of Old, And We Sing Them Into The Future.”

What is the song you will leave behind?

A song that others will sing long after you are gone?

I don’t mean this from just your entire life, but even a single interaction you have with another. What do you leave behind that inspires them, grows in them, affect them in a positive way, and helps shape their actions?

Perhaps it is a story, or an attitude, an experience, or knowledge. Something about you that lives on in others, that they embrace, come to embody, and in doing so, a small part of you lives on far into the future. Not as merely a memory, but an action. That the actions and attitudes of others are shaped by you, long after your time here and now is gone.

This has been a theme that I have been obsessed with this year.

I work with writers, focusing on how they can realize their work, engage an audience, and have their ideas, information and story shape the lives of others.

This is something that is sometimes hard for a writer, an artist, a musician to fully understand or embrace. Their work will essentially be remixed, and evolve without them. You can write a song from your heart, but you can’t control what others hear in it; what it means to them. Same with a book and most forms of creative work.

My favorite singer Glen Hansard performed a medley of songs back in 2010 that I always listen to. It includes “Parting Glass,” which he describes this way:

“That’s an old Irish song from the 16th century, made famous by The Clancy Brothers. All the Clancy brothers have passed. I guess in oral tradition, you take the songs of old, and you sing them and you sing them and you sing them and you sing them into the future.”

Glen sings another song in this medley, “Heyday” – a hopeful song by his friend Mic Christopher who passed away after an accident in 2001. As Glen travels the world, he sings Mic’s songs to new people he meets. In a tiny way, Mic’s attitude and ideas live on. His music lives on.

Recently I read something that moved me in the deepest ways, and I can’t think of anything more appropriate to share as we end this year, and enter a new one. This was written by someone I used to work with, Jeff DeBalko. We stay connected on social media and via email, but seeing this written on his Tumblr really gave me so much to consider:

“On Father’s Day in 1996, my son Ryan was diagnosed with leukemia… his treatment was 2 1/2 years. During that time there were a lot of ups and downs, a lot of rushed drives to the hospital, and the incredible anxiety and fear of every test to see if the cancer had returned. Ryan, unfortunately has been left with severe developmental disabilities. At 20 years old, he struggles to read and write, struggles to tell time or do any kind of math, is unable to tie his shoes, and has a hard time walking down stairs without help. When he was 16, he was diagnosed with Epilepsy, likely caused by brain damage from the chemo, and now takes daily medication to reduce seizures.”

But what Jeff takes from this, and how it affects his daily life is inspiring to me:

“Despite all his challenges, Ryan is truly the happiest and most appreciative person I have ever known… It’s amazing how your child getting cancer can straighten out your priorities very quickly and make you realize that there are very few things in life worth arguing about.”

“Even with what has happened to Ryan, our family realizes how lucky we are. Many of the friends we met in those early days in the hospital lost their son or daughter. Out of this tragedy came many great things and great lessons… We cherish every single day together and enjoy every vacation and holiday together. All because of Ryan.”

All of this is not to say that daily life cannot be a big challenge for Ryan, Jeff, and their family. But the perspective that they take from their experiences helps create more special moments than bad days.

As I look forward to next year, I am keeping this in mind. How fortunate we are to have the opportunity to create. To not just create books or songs or art, but to create moments for others. That these experiences become the building blocks for their lives, as they are inspired and informed by the work that you shared with them.

Thank you Glen. Thank you Jeff. Thank you Ryan. Thanks to all of you out there, singing your songs.
-Dan

Will Your Work Inspire Others Decades Later? Lessons From The Destruction of the EPCOT Center Ride: Horizons

I work with writers, so I always consider how we are each able to inspire others to find new visions, new possibilities, and provide an identity that is meaningful.

And I think of the relics that we leave behind. The physical objects that we create that inspire others day in day out. For some, it is a book. Others, a song. A painting, perhaps. A poem. But today, I want to talk about a ride. A journey into the future that Disney created at EPCOT Center in 1983. How that vision inspired many, even after it was destroyed.

This story fascinated me so much because it illustrates how fans capture, honor and appreciate something that inspires them. It reflects on the legacy of inspirational experiences. If you are a writer consider not just what you create, but how people continually experience it and how they grow because of it. That there is a relationship between the work itself and people’s lives – one that lasts for decades, or longer.


The story is this:

From years 1983 to 1999 Disney had a ride at EPCOT called Horizons. As Wikipedia describes: “it took guests past show scenes depicting visions of the future.”
This is what the pavillion looked like on the outside as it was being constructed:

Horizons at EPCOT

Here it is in full operation:
Horizons at EPCOT

In the late 1990’s, the sponsor of Horizons (GE) pulled out, and Disney said they were closing the ride. This was the eventual fate of Horizons:
Horizons at EPCOT

On the inside, you were taken through the exhibit in a ride vehicle. You traveled through a series of life-sized sets with animatronic figures, showing the possible ways that people will live in the future:

Horizons at EPCOT
Photo via Mike McInnis

Horizons at EPCOT
Photo via Mike McInnis

Horizons at EPCOT
Photo via Jeff Bergman

When the ride sponsor dropped out, Disney closed Horizons. But then, in the time between Disney’s announcement of the impending destruction of Horizons to make way for a new attraction, they reopened it to the public for a few months in 1998 into January of 1999. In that time, two Florida residents who were OBSESSED with Horizons captured every aspect of the attraction on video.

They go by the names Hoot and Chief (yes, these are real people as you will see in the videos below), and they made it their mission to document everything they could about the ride. In the process, they ventured off the ride and explored every nook and cranny of what Disney called “backstage.” They through the sets, under the ride, into the scaffolding high above it, learned how it worked, and found hiding spots so security wouldn’t find them. Yes, they took big risks doing this. Don’t try this at home.

A decade later, in 2009, they began sharing the images and video of their story and what they experienced on their blog and YouTube.

Here is a video of them jumping off of the ride to wander around on their own:

They detail their process of finding a “gap” – they needed enough empty cars before them and after them to allow enough time to jump off the ride without being seen:

They share every aspect of their many adventures within Horizons over the course of three years on their blog, along with lots of video. They describe their purpose:

“We’re Hoot and Chief. We love Horizons and did our best to document it before it was destroyed. We left our ride vehicles repeatedly and even spent hours crawling around in the guts of the attraction.”


Why did this story inspire me? How does it relate to what you may be creating in your life as a writer? I ask you this: Are you inspiring people with a vision of what is possible. Not just a vision, but a feeling. An experience. An identity that they make their OWN?

Because something about the Horizons experience allowed its many fans to dream a bit wider. New possibilities opened up. We live life by narratives. Horizons afforded its fans a particular narrative of what is possible.

It also placed you into the situation, to feel that YOU could help create this vision of the future. When I visited EPCOT as a kid, I basically viewed it as a career-fair. I walked away wanting to be an astronaut, a scientist, and oceanographer. This was not just edutainment, this was deeply embedded in my identity and vision for my life through much of my childhood.

Hoot and Chief captured and honored that experience, and were able to share their story with us. It is important to note, that even as they ventured through every set of the ride, up until they knew it was going to be destroyed, they didn’t take (eg: steal) a single part of the ride. Not the tiniest momento, even though they knew it would all be going in a landfill very soon.

In their first blog post, Hoot and Chief reflect on telling their story of the Horizon’s ride this way:

“So sit back, relax, and enjoy looking back at tomorrow.”

The experience of Horizons is now gone. Viewing the entire ride on YouTube is not the same. You miss the sensory experience, the feeling of expectation, the smell, the immersion, and the memory that “you were there” in this very special place.

It makes me consider how in-person experiences can be so inspiring; how the effect of what we create lasts decades after people experience them; and how all physical things are impermanent. Even books.

It makes me consider how the work of a writer extends beyond the book.

This is a giant mural that was within the Horizons exhibit, an idealized vision of the future:

Horizons at EPCOT
Click here for large version of this image

While what you create likely doesn’t involve cities of the future, you may want to consider this: would someone jump into the work that you create to capture it for future generations to experience?

Thanks.
-Dan

Lessons on the Sacrifice of Craft, From the ULTIMATE Collection

In my work with writers, I constantly get this feedback: “I am overwhelmed.” Why? Because they are juggling so many things:

  • They have a day job to pay the bills.
  • They have a spouse and kids to help take care of.
  • They have a home to manage and clean, and a lawn to mow.
  • They want time to write.
  • They are trying to connect with readers and grow their platform. In this process, maybe they are trying to blog, or engage in social media, or go to events.
  • They have hobbies, friends, and other personal emotional needs. Maybe they even want to read a book every now and again.

And yet, many people feel that it is possible to do it all. That they can masterfully do everything perfectly. There is this impression is that to be a “professional” is to be in control, to have expert processes that make everything work like clockwork. That there is an easy way to balance it all, and to create something of high quality. A book; a blog; a purpose.

We feel that if we just reach a certain level, suddenly, everything will be okay. A friend said this to me the other night:

“There is no getting to. This is it.”

The implication was that in our professional lives, we often feel that if we just “get to” the next level (the next promotion, the next milestone, etc), that life will be better. Everything will be balanced. We will feel able to create work of exceptional quality and depth. Her point is that you can’t wait for that day. Life is happening right now. You need to be crafting remarkable work even under the stress of everyday life.

We strive for perfection, but it is rarely what we think it is.

I found an intriguing example of focused perfectionism recently, a series of videos I have been OBSESSED with. It is about someone writing a book, and the research she is doing for it. So I want to use these videos as a lens in which to look at what focus and perfectionism looks like, and what the trade-offs are.

THE MOST INCREDIBLE COLLECTION OF ANYTHING I HAVE EVER SEEN
Meet Aire. She goes by “Aire” or “Airedevon” online, and perhaps offline too. She has what is pretty much a complete collection of G.I. Joe action figures from the 1960s through today. It fills every nook and cranny of a large house. She is writing a series of books (7 volumes) cataloguing everything there is to know about G.I. Joe toys.

This is her living room (you can see Aire herself in the top left corner):

Airedevon GI Joe Collection

And here is an amazing 4-hour video series (broken out into 18 individual videos) where she takes you through all of it. This is just one of those videos:

She doesn’t just collect one of every G.I. Joe action figure, she collects every variation of every figure or vehicle from every country that produced them around the world.

When you watch the videos, you see her going through thousands upon thousands of figures and vehicles. She passionately points out the slightest differences in color of plastic between the Columbian version of a vehicle and the the US version; Or how one action figure is slightly different than another between the German version and the French version.

Here is another one of the videos where she shows off her non-G.I. Joe action figures, in what she calls the “toybrary” – a library of toys to play with:

The depth of her collection is astounding, and it shows a rare level of perfectionism. Many people researching a book such as this would likely interview others who have owned different vehicles and figures. They would visit these collections, photograph them, and move on.

But Aire’s strategy is different: she has first-hand experience with it all, and owns every G.I. Joe toy ever produced all at once so that she can compare them.

I love so many things about her passion, especially that she appreciates the play value of these toys. She will actually open old toys (which are very valuable) so that you can touch them and play with them. This, as opposed to many others who practically seal toys in air-tight packaging to ensure they don’t “lose value.”

There is a flip side to what Aire has created. She admits that her collecting has gone further than she would like, that it has eaten her house, and I would have to guess: lots of her time. As for the expense of it all, I can only imagine that she has some funding source for this, but I don’t want to venture a guess as to what it is. That’s too personal. She buys lots of stuff on eBay, meaning she is paying top dollar. She says the most she has ever paid for a single figure is $5,000. Her collection is worth a fortune.

She estimates that she owns:

  • 28,886 small G.I. Joe figures (which does not include figures from the 60s and 70s)
  • 10,586 of these figures are unopened

I come from a family of collectors. Growing up we had a coin and stamp business in the 1970s, a baseball card business in the 1980s, and everyone in my family has had collection obsessions over the years: shelves and shelves of “rare” items.

But I am astounded by Aire’s collection. Quite frankly, I have never seen a collection of ANYTHING that is this complete, and so lovingly put together.

As for the book she is creating, the time seems to creep away. She keeps pushing back deadlines for publishing the first volume. She is still searching for elusive figures and vehicles. She is carefully photographing each item and crafting the descriptions and context.

Do you have this level of perfectionism in your work?

So what can we take from this as writers trying to do it all; trying to find balance amid work, life, and a writing career?

My conclusion? You can’t do it all.

Choose carefully where you put your energy. Do only what matters. Forget everything else.

Double-down on some things. Is your writing a hobby or a profession? Decide this now. Today.

We like to think that craft is easily accessible. That if we just show up, we will be rewarded for our efforts. But that is rarely true. My friend Richard Nash has been putting together a limited edition book, and recently shared this feedback about how expensive, time-consuming and difficult it is to craft something special:

“What I learned from this experience: limited editions are hell! Very hard. This has taken eighteen months to put together. It has been insanely expensive. Make sure, if you try this at home, that you are collaborating with an experienced partner. The unit cost on this edition has been $142. The list price will be $250, rising as the edition sells down.”

At $142 per book, this doesn’t cover a single moment of his 18 months worth of effort, that is merely the physical expense per book, and likely paying his collaborators. We often say we want something special and unique, but are we willing to make this effort? As a consumer to buy a $250 limited edition book, or as a creator to spend 18 months developing one?

Perhaps this is one of the reasons that aggregators and social platforms such as Pinterest have become so popular. You can create a collection instantly. Just find cool stuff that others have aggregated, and “curate” it on your own board. There is an instant sense of accomplishment, of creation, and the identity that comes with that. If you spend a few hours pinning things, you suddenly have a rather impressive looking board, and feel that this represents who you are.

But to create something of meaning, to create something truly unique and special, you need to make hard choices. Often, you need to sacrifice something. Aire’s sacrifices are obvious. What will your’s be?

Curious to learn more about Aire’s G.I. Joe collection? Here you go:

Thanks to Flophouse Films for the incredible video series on Airedevon. Here are all 18 parts:

Thanks.
-Dan