Category: Author platform

The value of a book, a song, or a work of art extends far beyond the price you pay for it. At least, that is our hope. That the goal is not racking up the sales, but in extending the message, the conversation, the potential of the words in the pages, or the ideas in a song or painting.

To me, the sale of a book is the start of an interaction, not the end of it. That we must look beyond sales charts. That inherently, this is about relationships and what we create together.

Next week, I am attending five events in New York City, all on the topics of publishing and writing. One is a panel I am a part of for the Tools of Change Conference, that explores the economics and outcomes of a local literary economy. In other words: how can we incur value from a community engaging with books and all that is held within them.

Preparing for the session had me thinking back to the days when I managed a small bookstore cafe that also served as an event space. The weekly poetry readings regularly had people spilling onto the street because they couldn’t fit inside. Back then, in the late 90s, the internet was slow and not yet an alternative or replacement for what we would do in real life at a cafe or in a bookstore.

The conversations that came up were not around bestsellers, not around author tours, not about pushing merch. It was exploratory. It was revelatory. It was, at times, argumentative. It was serendipitous. Leaving an open book on the counter would spark a conversation more often than not.

Over the years, we found that we needed to remove more of the shelves of books to make way for what people wanted more of: room to connect. In place of shelves went tables, as well as a small stage. We were able to rearrange the room for different events, it became one open space instead of rows. The place became more about open conversations, readings, bands, and clubs than it did about quietly wandering the aisles. This was the store:

In a way, my experience with this bookstore cafe seemed to mirror where the internet was taking us. For my life, the web has better connected me to people I am inspired by, people I want to have coffee with. It wasn’t about the sale of a book, but the conversation around a book.

In the next few days, my life will be filled with lots in-person conversations around books at these events:

Book^2 Camp, Feb 10
Author (R)evolution Day, Feb 12
Tools of Change for Publishing Conference, Feb 12 – 14
Association of Author’s Representatives event, Feb 13
Columbia School of Journalism Social Media Weekend, Feb 15 – 17

What I love is that the conversations I begin next week can be extended via social media and online connections.
And once next week passes, and these events are memories, I can STAY connected with the individuals I meet. No, it’s not the same as being in the same small cafe with them everyday. But then, I find I am meeting a wider range of people nowadays, and connecting with them wherever they are in the world.

I have been thinking a lot about this word: capacity. How, through books, ideas, information, art – we increase the capacity of what we can achieve, either individually or as a community.

Too often, we talk about writers and readers as two different types of people. But they are really part of the same process of creation. Yes, a writer creates. But when you read a book, when you learn, when you become inspired, that filters through you and affects your own actions and creations later on.

That the connection between writer and reader – the relationship – is something we need to encourage. That for a writer, a book’s life begins with an idea. From there, they begin writing, and eventually publishing. For a reader, the process is the same. Their connection to the book BEGINS when it is purchased and read.

We can be doing more to connect around these idea and expand our capacity to create. That is what I am hoping to discuss at these events next week, and extend online beyond them.

Thanks.
-Dan

I have been working feverishly, trying to create new resources for writers, and ensure that my work reflects not just who I am, but what I hope to create in this world.

And sometimes I need help. Sometimes we all need help.

So I have been looking into hiring some people to work with me, to help me clarify and hone things. To help me ensure I have a laser focus on exactly the right things, and throw the rest in the trash.

And I find that I am working with artists.

Not “artists” as Seth Godin talks about, which is a definition too broad for my taste. I mean, people who create art – paintings and sculpture and other things you create purely to explore. Not “I made this cappuccino for you, it is my art.” But rather: “I painted this. I’m not sure why, I’m not sure what it means, but I couldn’t not do it. It is my art.”

Yes, I run a business, and a core part of that is the exchange of money for goods or services. I make no apologies for that for several reasons, the primary of which is that I truly believe that what I offer helps people. Also: I am the sole provider for my family. I can’t express how seriously I take that responsibility.

But I am done with trading time for money, or rather, JUST for money. Something more has to be created as well. A new possibility for someone. The work I do needs to scale the capacity of others. If I teach a writer how to better connect with a reader, what comes from that is far greater than what I can quantify. There is something exponential, yet subtle in that.

Which is perhaps why I am looking to work with artists. Because they are not giving me the expected. They are not giving me canned marketing best practices. They are doing the opposite: they are looking outside of the usual context to find the space where new possibilities exist.

I have just committed to working with one artist for the next couple of months, helping to better define We Grow Media. I have been chatting with another artist to help bring some of those ideas to fruition.

I don’t know what will come of it. They can’t make promises, and I can’t expect them to. We are venturing off the path, looking for new ground, new possibilities.

But I do know that I will end up in a far more interesting place because of it. One that I hope you will join me for.

Thanks.
-Dan

I received an unexpected email from Seth Godin today – he read a post I had written analyzing his Kickstarter campaign for his latest book, The Icarus Deception, and wanted to chat about his experience over the past eight months.

Below is a video of our chat, and here are some of the more interesting quotes from Seth:

• “I don’t need the cash from Kickstarter to put a book into the world, but with ebooks, no one does.”
• “Bookstores have never really supported my work.”
• “If you go to Barnes & Noble today you will see big stacks of my books ONLY because of Kickstarter. That sent a message to Barnes & Noble.”
• “The hard part of publishing is selling the first 10,000 copies. It’s really hard.”
• “If 5,000 people sign on during the first day, then the publisher will make note.”
• “I am calling BS on the author who thinks there is a conspiracy keeping them out of the publishing world.”
• “What you need to do is the hard work day by day is building a group of people who trust you, and want to support you when it’s time.”
• “I lost money on my Kickstarter, the shipping costs alone were $100,000.”
• “You don’t make money from your core tribe, you serve them. If you serve them well, you will make money from other people.”
• “It is about writing for your readers, as opposed to finding readers for your writing. Totally upside down for most people in the book business.”
• “Start today to build the platform that you will be able to use three years from now.”

Here is the full video: