Want help sharing your story and growing your audience? Sign up for my weekly newsletter for my best tips and advice.

I Held An Online Conference For Writers, And It Filled My Heart With Enthusiasm

I spent the past two days engaging with amazing writers and publishing professionals, coming together in the Get Read conference, which was months and months in the making. Today, I want to give you a peek behind the scenes to show you what the experience was like.

What I love about the idea of an online conference is that everyone can attend from wherever they are. For me, this meant I still had plenty of time to have breakfast with my son a morning where I had to ensure nearly 10 sessions went off without a hitch:

Here is Get Read Central. It’s hard to describe how obsessive I got in planning the system, and creating backups of backups. In this photo is three computers, and some external hard drives. Not seen are the battery backups and even the generator out in the garage! I also had two people assisting from off site locations. (more on them later)

This is the interface. All attendees see and hear the presenters, and use text chat for interaction:

Most of the sessions were interviews or panel discussions. Here, Porter Anderson chats with Barbara Freethy:

My experience watching the panel with M.J. Rose, Barbara O’Neal and Therese Walsh:

Porter Anderson talking to Roz Morris. Porter in Florida, Roz in UK, me in New Jersey, attendees all over the world:

Here is Ron Hogan talking with Miriam Parker and Jeffrey Yamaguchi:

As Get Read came to a close, I had a brilliant sunset for the final author chat with Claire Cook and Allison Winn Scotch:

For me, the event ended with the same person it started with… I had Owen say hello to the attendees in my closing session.

It was lovely to engage with conversations elsewhere too… here is the #GetRead hashtag on Twitter:

The Get Read Facebook group:

And here attendee Pamela Toler shares a photo of 2 out of the 27 pages of notes she took at the conference:

All of this is built on enthusiasm, because none of it makes sense to do without that driving force.

It’s been an intense two days, and I still need more time to let my brain settle down to reflect on it all. There will be lessons learned for me, and I have already been carefully paying attention to things I got wrong – ways I can improve.

There are so many people to thank for creating such an amazing experience. First and foremost is Porter Anderson, who went above and beyond to invite speakers, pull together panels, run live sessions and provide advice and support. Thank you Porter.

I recruited a group of advisors early on in the planning stages who were so wonderful in helping me figure out what this thing should be, and what it shouldn’t be. In the early days of fleshing out the idea, there is a real sense of vulnerability, with lots of moments of confusion among the hundreds of decisions I’ve had to make in the past few months. These advisors helped ensure I didn’t venture too far down the wrong path. Thank you Jason, Elizabeth, Jane Friedman, Guy, Ami, Rebecca, Therese, Chuck, and of course, Porter.

Two friends lent a hand in helping to run the event itself: Scott McDowell and Gabriela Pereira. To say that these two are grossly overqualified for the work they did to support me is an understatement. Having them present meant a lot to me, and ensured that we transitioned smoothly from one session to the next. Likewise, Shaina Mangino and Caya Schlosser helped me frame things in the early days of planning. Thank you all.

The speakers for this event were amazing in so many ways. Their sheer enthusiasm, their generous ability to share their wisdom and engage with the writers who attended. There were more than 30 people who agreed to speak: Porter Anderson, Stephanie Anderson, Bella Andre, Jason Ashlock, James Scott Bell, Betsy Bird, Claire Cook, Elizabeth S Craig, Rachel Fershleiser, Barbara Freethy, Ashleigh Gardner, Rachelle Gardner, Guy LeCharles Gonzalez, Ami Greko, Ron Hogan, Kristen McLean, Roz Morris, Richard Nash, Jenn Northington, Barbara O’Neal, Miriam Parker, Bethanne Patrick, Joanna Penn, Kate Rados, M.J. Rose, Rebecca Schinsky, Erin Shea, Therese Walsh, Chuck Wendig, Allison Winn Scotch, and Jeffrey Yamaguchi. And to Barbara Vey, Catherine Carr and Gabriela Pereira for speaking during a bonus session. Thank you all so much!

I can barely begin to thank all of the attendees who filled these sessions with conversation, camaraderie, and a real sense of community. Thank you all.

For the system I used to run Get Read, I have to thank Paola Trentadue for letting me know about the BigMarker.com platform, and to Joe Yeoman from Big Marker for all of the support. And of course: thanks to the entire Big Marker team!

I also have to thank my friends and family who gave advice in many small moments in the past few months, and for my wife and son for being patient with me as I figured this whole thing out!

I started this piece by talking about how much enthusiasm has come from this event, and how that is what fuels things. And looking back on it, I feel so happy that so many people found value in the experience. Personally, it’s hard to ignore the almost overwhelming sense of risk that seemed to come with every part of planning this. With so many people involved, with trying to run nearly 20 live sessions online, I kept feeling as though I would let some people down in some way. In the next few weeks, I’ll be figuring out what I could have improved – some folks have already provided INCREDIBLY useful advice for things I should have done differently, and how I can improve for next time. Thank you for that.

As with any event, there is so much that goes on behind the scenes that is never seen. For me, I spent weeks and weeks developing a system to run this event on. I researched software, spent hours in forums, and ended up designing and developing a completed system for Get Read that… exploded on the launchpad. You see, I figured out the software I needed, learned a lot about bandwidth and streaming video, I developed an entire website on a brand new web server, and had it ready to go. In the very first test it was clear, the audio would pose a huge issue, and that was without dozens of attendees logged in at the same time. Could I have worked out the bugs in this system? Perhaps. But instead Paola’s email suggesting Big Marker came in at exactly the right moment, and less than two weeks before the live event, I flushed the entire system I spent weeks/months developing in order to go with Big Marker. At the time, it felt like strange decision, yet another risk, but I’m glad that is how it worked out.

Thank you to everyone for your continued support and enthusiasm. Okay, time to go play with Owen…
-Dan

  • Vaughn Roycroft

    Kudos to you, Dan, and to the many brilliant presenters. The platform performed really well, with only a few minor glitches. I enjoyed the interaction. I think I may have participated in the actual sessions more this way than I would’ve IRL.

    It might seem strange to some that I even attended a conference called “Get Read” when I have no book out in the world to read (yet). But having gotten to know you, then seeing so many stellar voices on the list of presenters (many of whom I know from WU), and finally seeing what a value it would be (not just the extremely fair registration fee, but the lack of travel and lodging expense) made it a no-brainer. I new I would come away energized and full of new ideas, and I did.

    Besides, as was proven again and again during the presentations, so much of getting read has to do with elements and issues beyond the book itself. And so much needs to go on long before and long after a single book is launched. It’s about building a career. And careers are built on a solid foundation of authentic human connections. One human at a time. It’s nice, when it can all feel so overwhelming (the “numbers game”), to know that others feel the same, and that the connections we make with them are not only good for camaraderie, but for laying that foundation of connectivity we each need.

    Thank you, Dan! I hope you do it again. Attending would be a no-brainer.

    • Vaughn, Thank you for the very gracious feedback, and I LOVE how you recapped much of the advice we heard. I appreciate your being a part of this event.
      -Dan

  • Dan, Vaughn has already spoken for me and many others. My own action items include: investigating Tumblr, getting to know others who took this course and helping them, and you, achieve goals. continuing the conversation in a FB group, and especially finding others who can show the way in engaging readers after a successful launch. I love how transparent you have been throughout the process, Dan. You are the opposite of “sales-y” and the embodiment of real.

    • Thank you Shirley, that is very kind of you.
      -Dan

  • It was a very informative conference but really overwhelming. So much information. I am truly grateful that you sent us downloads so that I can listen to those I missed. Great job!

  • Hats off to you, Dan! Sounds like it was amazing! Wish i could have been there! 🙂

  • Jennifer Silverwood

    Wow this all sounds amazing! Wish I could have been a part of it, but I’ll be paying attention from now on for future events. 🙂