Posted on August 20, 2012 by Dan Blank
Here is author & journalist Susan Orlean on why she engages in Twitter and social media:
“I didn’t say ‘I want followers.’ I am a writer, I write because I want to be read. Because the private act of writing doesn’t feel sufficient to me. What is sufficient is for the circle to come around, and to feel heard. I am excited by the idea of being heard. Of making someone think or laugh.”
So often, I hear the objections about social media from writers: that it steals away time that they could be writing; that they are writers, not marketers; and that social media is merely a waste of time.
But I love hearing about writers who value getting read more than getting published, and who see connecting with their audience as a powerful effect and opportunity, not some “obligation” that only takes their precious time.
Susan Orlean gave a wonderful talk at Boston’s Grub Street recently, which they graciously streamed and archived online. I have embedded the video below. Susan has slowly developed an audience of more than 230,000 followers. I rounded off 1,034 followers there, which is a follower count that most people would be thrilled to have.
In the video, she explains how she grew her audience, and you hear her perspective as to why a busy and successful author & journalist would consider engaging in social media every single day.
Here is the full video of Susan’s talk: