Are you looking for a way to guarantee increased audience size, engagement and revenue around your digital products? In this guest post for Emedia Vitals, I share a methodology for doing just that, comprising of these steps:
- Create a process of iteration
When you find something that works, instead of just copying it and subjecting your audience to more of it, why not optimize what you are already doing?
- Always be testing
Use A/B and multivariate testing to constantly improve your products and services. Test everything: headlines, segments of your list, ways of promoting it, images, different layouts and colors, etc.
- Use the data quickly
The trick is to use data in a way that drives decisions. When you look at metrics, you should be able to define a single action you can take based on what the data tells you.