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With Greater Choice, You Have To Focus On High Quality

When your audience and customers have greater choice, you have to focus on differentiating yourself with higher quality.

I was reading a blog post by Jason Fry about his decision to no longer purchase comic books at his local store, and instead buy digital editions.

He makes good points about how much more competitive the marketplace is now for publishers and writers. And it aligns with attitudes that folks like Rachelle Gardner and Porter Anderson have been discussing.

Have a great day!

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