Announcing A New Online Course: “Digital Content Strategy” (Partnering With Mediabistro!)

I’m excited to announce that I will be teaching for Mediabistro! Starting in late February, I will teach a 4-week online course: DIGITAL CONTENT STRATEGY. A brief description:

“An effective content strategist is part editor, part marketer, part business analyst. With knowledge of the principles of content strategy, you can adeptly use audience data to drive creative decisions and build a revenue model that sustains a digital media business. ”

“This course will help you define and expand your audience by creating a roadmap for your editorial content that integrates with larger business goals. This strategy will consider brand identity, audience habits, cultural trends, and revenue initiatives.”

Registration is $350. Full details can be found here.

I’m thrilled to be working with Mediabistro, and expanding the number of online courses I am teaching. I also teach two courses for Writer’s Digest (Blogging 101 and Social Media 101), as well as Build Your Author Platform through this site.

I have added a few more speaking events to the 2012 calendar. Here is where I will be this year:

More is in the works, I feel so fortunate to work with so many wonderful individuals and organizations.