Two Things Author Bella Andre Shared With Me That Illustrate What It Takes To Find Success

I shared a guest post over at WriterUnboxed.com today that shared a couple things that author Bella Andre shared with me recently. There is often so much hidden behind one’s success, and from a distance, it is easy to craft a simplistic narrative of why something worked. We whittle down years worth of work to a simple tip such as “keep writing!” or “be authentic,” but when you speak to someone such as Bella, you realize the underlying complexity. Anyhow, here is the post at WriterUnboxed.com. Thanks!
-Dan

Cleaning Up

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.


by Miranda Beverly-Whittemore

I had a big meeting two Tuesdays ago with the publicity and marketing team at Crown. Needless to say I was both exhilarated and scared. So what did I project my anxiety onto? Well, naturally, my outfit. And makeup. And hair.

Here’s before I spent an hour tidying this bag of bones:

 

And here’s after:

 

And here’s after the meeting itself, with the big poster of the Bittersweet cover they gave me, having eaten a chocolate macaron, and full of all their incredible ideas and hopes for this little book of mine. See how happy I look?

 

More on the actual meeting soon! Meanwhile, tomorrow I’ve got another big meeting. I’ve got some serious butterflies tonight, but I’m going to try to get some sleep. Wish me luck…

I Held An Online Conference For Writers, And It Filled My Heart With Enthusiasm

I spent the past two days engaging with amazing writers and publishing professionals, coming together in the Get Read conference, which was months and months in the making. Today, I want to give you a peek behind the scenes to show you what the experience was like.

What I love about the idea of an online conference is that everyone can attend from wherever they are. For me, this meant I still had plenty of time to have breakfast with my son a morning where I had to ensure nearly 10 sessions went off without a hitch:

Here is Get Read Central. It’s hard to describe how obsessive I got in planning the system, and creating backups of backups. In this photo is three computers, and some external hard drives. Not seen are the battery backups and even the generator out in the garage! I also had two people assisting from off site locations. (more on them later)

This is the interface. All attendees see and hear the presenters, and use text chat for interaction:

Most of the sessions were interviews or panel discussions. Here, Porter Anderson chats with Barbara Freethy:

My experience watching the panel with M.J. Rose, Barbara O’Neal and Therese Walsh:

Porter Anderson talking to Roz Morris. Porter in Florida, Roz in UK, me in New Jersey, attendees all over the world:

Here is Ron Hogan talking with Miriam Parker and Jeffrey Yamaguchi:

As Get Read came to a close, I had a brilliant sunset for the final author chat with Claire Cook and Allison Winn Scotch:

For me, the event ended with the same person it started with… I had Owen say hello to the attendees in my closing session.

It was lovely to engage with conversations elsewhere too… here is the #GetRead hashtag on Twitter:

The Get Read Facebook group:

And here attendee Pamela Toler shares a photo of 2 out of the 27 pages of notes she took at the conference:

All of this is built on enthusiasm, because none of it makes sense to do without that driving force.

It’s been an intense two days, and I still need more time to let my brain settle down to reflect on it all. There will be lessons learned for me, and I have already been carefully paying attention to things I got wrong – ways I can improve.

There are so many people to thank for creating such an amazing experience. First and foremost is Porter Anderson, who went above and beyond to invite speakers, pull together panels, run live sessions and provide advice and support. Thank you Porter.

I recruited a group of advisors early on in the planning stages who were so wonderful in helping me figure out what this thing should be, and what it shouldn’t be. In the early days of fleshing out the idea, there is a real sense of vulnerability, with lots of moments of confusion among the hundreds of decisions I’ve had to make in the past few months. These advisors helped ensure I didn’t venture too far down the wrong path. Thank you Jason, Elizabeth, Jane Friedman, Guy, Ami, Rebecca, Therese, Chuck, and of course, Porter.

Two friends lent a hand in helping to run the event itself: Scott McDowell and Gabriela Pereira. To say that these two are grossly overqualified for the work they did to support me is an understatement. Having them present meant a lot to me, and ensured that we transitioned smoothly from one session to the next. Likewise, Shaina Mangino and Caya Schlosser helped me frame things in the early days of planning. Thank you all.

The speakers for this event were amazing in so many ways. Their sheer enthusiasm, their generous ability to share their wisdom and engage with the writers who attended. There were more than 30 people who agreed to speak: Porter Anderson, Stephanie Anderson, Bella Andre, Jason Ashlock, James Scott Bell, Betsy Bird, Claire Cook, Elizabeth S Craig, Rachel Fershleiser, Barbara Freethy, Ashleigh Gardner, Rachelle Gardner, Guy LeCharles Gonzalez, Ami Greko, Ron Hogan, Kristen McLean, Roz Morris, Richard Nash, Jenn Northington, Barbara O’Neal, Miriam Parker, Bethanne Patrick, Joanna Penn, Kate Rados, M.J. Rose, Rebecca Schinsky, Erin Shea, Therese Walsh, Chuck Wendig, Allison Winn Scotch, and Jeffrey Yamaguchi. And to Barbara Vey, Catherine Carr and Gabriela Pereira for speaking during a bonus session. Thank you all so much!

I can barely begin to thank all of the attendees who filled these sessions with conversation, camaraderie, and a real sense of community. Thank you all.

For the system I used to run Get Read, I have to thank Paola Trentadue for letting me know about the BigMarker.com platform, and to Joe Yeoman from Big Marker for all of the support. And of course: thanks to the entire Big Marker team!

I also have to thank my friends and family who gave advice in many small moments in the past few months, and for my wife and son for being patient with me as I figured this whole thing out!

I started this piece by talking about how much enthusiasm has come from this event, and how that is what fuels things. And looking back on it, I feel so happy that so many people found value in the experience. Personally, it’s hard to ignore the almost overwhelming sense of risk that seemed to come with every part of planning this. With so many people involved, with trying to run nearly 20 live sessions online, I kept feeling as though I would let some people down in some way. In the next few weeks, I’ll be figuring out what I could have improved – some folks have already provided INCREDIBLY useful advice for things I should have done differently, and how I can improve for next time. Thank you for that.

As with any event, there is so much that goes on behind the scenes that is never seen. For me, I spent weeks and weeks developing a system to run this event on. I researched software, spent hours in forums, and ended up designing and developing a completed system for Get Read that… exploded on the launchpad. You see, I figured out the software I needed, learned a lot about bandwidth and streaming video, I developed an entire website on a brand new web server, and had it ready to go. In the very first test it was clear, the audio would pose a huge issue, and that was without dozens of attendees logged in at the same time. Could I have worked out the bugs in this system? Perhaps. But instead Paola’s email suggesting Big Marker came in at exactly the right moment, and less than two weeks before the live event, I flushed the entire system I spent weeks/months developing in order to go with Big Marker. At the time, it felt like strange decision, yet another risk, but I’m glad that is how it worked out.

Thank you to everyone for your continued support and enthusiasm. Okay, time to go play with Owen…
-Dan

Where Am I? And What The Heck Am I Doing?

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.


by Miranda Beverly-Whittemore

 

My mom and my sister and I have had a loose tradition for the past five years or so of coming up to Lake Champlain for a week of intense, creative retreat. Lest you think it is all nose to the grindstone, let it be shouted from the rooftops that last night we watched four episodes of Homeland. Wine and chocolate is consumed, and we watch amusing animal videos on our iphones (no internet here—I’m posting this from a café), but most of our days are spent digging into our work. On the drive up from Connecticut, we each talked about our goals for the week, our fears for our work, and our hopes for each other, which is very helpful and exciting. This week, my mom is working on her YA fantasy series, my sis is aligning her hard drives and working on animations for her autobiographical documentary, and I’m trying to figure out what the hell my next book is going to be about.

Well, it’s not quite as dire as that. Here’s the scoop: I thought I knew what my next book was going to be about, and I think it’s still going to be about that, but now that BITTERSWEET is actually forthcoming on the horizon, the powers that be have let me know that they think my next book isn’t exactly, 100% right, that maybe the vehicle by which its aboutness is delivered is off. It’s a funny thing, to go from writing in relative obscurity for years, to suddenly having people—professional people, like not my loving and supportive husband, for example—care what is coming next. A younger version of my self might have resisted such suggestions, but I’m older and wiser, and dammit, I want my publisher to be as in love with this next book as they are with BITTERSWEET, so I’m taking this week to reflect on the essence of this book, what feels absolutely necessary about it, and what I can dispense with in favor of making it more of a one-two punch follow-up to BITTERSWEET.

These are the challenges that come with good fortune—it simply hadn’t occurred to me that the book I’ve been dreaming about for the last six months wouldn’t have a zip and drive to those who are helping shape my career. It seems to have zip and drive for me, but GAH, now I’m a brand, which means I’ve got to be smart about delivering on that promise.

When I think about it that way, delivering on a promise to my readers, it feels actually quite doable and exciting and lovely. When I think about it they way I was thinking about it when I woke up this morning (HOLYSHITHOWTHEHELLAMIGOINGTOFIXTHISBOOK), it’s pretty much the opposite of that. Oh, also a word of advice if you’re trying to get a fix on your next book project: DON’T SPEND THE MORNING READING DONNA TARTT’S THE GOLDFINCH. Because you will pretty much convince yourself that there’s no point in writing anything about anything, because there’s just no way you’ll ever write anything half as good as she does.

But I took a shower, made and ate a delicious omelet, came into town, I’m in a gorgeous place with people and minds I love, there is no four-year-old whining at my door (butohmygodImissthatkiddosomethingawful), and you know what, there are worse things than getting to sit with your mom and sis in a beautiful house overlooking a lake freaking out about what your next book is going to be because you have set the bar high for yourself!

So I’m grinning and bearing it, folks. And believing that I’m going to find my way through the forest. In the meantime, I scribbled this mantra for myself and taped it up over my workspace:

-It’s an idea you love. But the vehicle isn’t quite right. So you can fix that!

And I’m believing myself.

And for today’s bonus material, check out the log that was across our path when we arrived in the rain two nights ago:

 

And my lumberjack sister’s handiwork the next morning:

 

She’s pretty great. For lots of reasons.