Behind the Scenes of a Bestselling Launch

My most recent guest post on delves into a behind the scenes look of a bestselling book launch. It also covers seven tips for your own launches, including:

  • You Need a Team
  • You Need Time for Your Launch
  • Worry About Who Will Share Your Message as Early as Possible
  • Overdeliver
  • Fear of Missing Out is the Crux of Good Marketing
  • Marketing Means Being Strategic
  • “Luck” is the Elephant in the Room

You can read the full post here.