Bob Mayer Interview - Selling 80,000 eBooks in One Month - WeGrowMedia

I had the pleasure of speaking with author Bob Mayer, where we chatted about the specifics of his success in the ebook space.
We cover the following topics:

His experience of 20 years in traditional publishing, and why he is putting so many resources into ebooks.
The value of getting the rights back on nearly all of the 40 books he has published, allowing him to turn them into ebooks.
In January of this year, he sold 347 ebooks total (with 8 books for sale), grossing $5,000 across all platforms. In July, he sold more than 80,000 ebooks (with 32 books for sale), and had $90,000 in profit.
The importance of pricing: why only two of his books are priced at 99 cents, and the rest at higher prices. Nothing is above $4.99.
How he gets the word out about his books via blogs and forums.
That getting featured by pubit! increased sales from 12 copies a day to more than 400 per a day for one title. This is a book that had previously sold more than 1,000,000 copies in paperback.
The importance of focusing on each individual platform and format, and the incredible amount of work involved in that.
His view that profit sharing will be a bigger part of publishing in the future, instead of advances.
That every author needs to be an entrepreneur, spending at least 50% of their time on the business end of things.

You can watch the full interview by clicking the play button below:

You can find Bob in the following places: