Building a Legacy

There are some words that are thrown around a bit to easily in the business world, words that are easy to say, and hard to live up to.

One of those words is “community,” and a few months back, I talked about how you don’t sell to a community, you support a community. Today, I want to talk about another word: family.

Yesterday was the funeral for my wife’s grandmother, who was 88 years old. More than 100 people attended. While it was an emotion filled day, I had an unusual lens on it. This gathering was the first time that most of my wife’s extensive family met our 4 month old son – so my experience of the day was of endless smiles as people said hello to little Owen.

These smiles made me realize the day is really a celebration of grandma Card’s life – and a reflection on the profound effect she has had on the lives of every one in the room – most of whom wouldn’t exist without her.

She and her husband lived on a farm in New Jersey, and had 11 kids. And from them, came more kids, and then another generation after that. It’s incredible to realize that her legacy grows over time, exponentially as each generation of kids, grandkids, and great grandkids continues to live, prosper and build their own families. Look what came from two people deciding to come together and build something:


A group shot of the 2009 family reunion. 11 children from grandma and grandpa Card, their kids, and their kids’ kids.

At luncheon that followed the funeral services, a long table was setup with items that grandma Card had made and shared over the years:

There were also displays of old photos of grandma Card growing up in the 1920s and 1930s:

It’s incredible to see the faces in these photos and realize that they were taken 80 years ago. Which brings us full circle…

This is my 4 month old son Owen meeting his great grandmother for the first and last time a week ago:

When he looks in her eyes, he is looking back on years he can’t yet fathom. And each day of his future is an homage to her past.

Now, when I look at Owen, I can see the legacy of her life in his eyes: living, breathing, smiling, and beginning.

In my day-to-day life, I spend much of my time thinking about publishing world, and all of this has me considering so many things. It has me realizing what long-term commitment really means – that it is measured in decades, in generations, not in fiscal quarters, or even years. That the goal is not merely to ‘create value,’ but to create a universe that continues to extend itself beyond what the original author could have imagined.

That, the word ‘family,’ used in any context, has a high bar to live up to. And when used in the business world, it is a commitment that extends beyond traditional business boundaries of employees, budgets, organizational structure, product lineups, market segments and target audiences.

That the value of what we are creating in our careers should be measured in more than our titles on a business card, salaries on a paycheck, and a resume on LinkedIn. That what we give, what we create, must be exponential in it’s effect on the world. Something that grows.

Thank you to grandma Card, whose influence continues to grow and shape our world.

-Dan

Written Off: The Fight to Remain Relevant

As those in publishing stand on the edge of a new era, one where innovation is coming from all sides, business models are upended, and their ‘glory days’ are portrayed as behind them, I want to talk about that ‘second act’, and share the story of someone who was written off, and done so when their best work was still ahead of them.

This post applies as much to individuals trying to navigate their careers in publishing, as it does to entire publishing organizations looking for a strategy towards sustainable growth.

Let’s start with a story.

By the time the 1930’s came around, Frank Lloyd Wright was in his 60’s, and widely viewed as a has-been in the architecture world – an old showman who had already used the last trick in his bag. Times and styles had changed, and he was not in fashion anymore, as a new breed of architects created more modern styles that were getting all the accolades. Wright was the butt of jokes, with suggestions that he might be dead, and that he was the “greatest architect of the 19th century.”*

Then, when he was 65, something happened.

In 1932, the Museum of Modern Art (MOMA) was staging an exhibition on the international style of architecture, what you and I would simply call ‘modern’ architecture. Even though Wright was asked to contribute a design to the show at the museum, he was largely “dismissed as a number of older architects whose work has long since been superceded by other artists.”

Frank Lloyd WrightIn the past, Wright had openly spoke out against the international style, and felt that architects who embraced it were creating soulless work. But for the MOMA exhibit he did something that surprised everyone: he began using stylistic elements that were emblematic of the international style. The thing about it is, he adopted the best of their style, and mixed it with his own sensibility.

The MOMA exhibit was merely a hint of what he was capable of. In 1934, he was asked to design a weekend hideaway for the family of a client. This was the result:

Frank Lloyd Wright's Fallingwater

Dubbed Fallingwater, it is one of the most famous pieces of architecture in history, one that used elements of the international style, but with nuance and detail that was purely Frank Lloyd Wright.

What followed were other masterworks: the Johnson Wax Headquarters and the Guggenheim Museum, among others.

How did Wright do this? He had to accept that in order to remain relevant, he would have to CHANGE HIMSELF, not wait for the world to change. That he would have to fight to remain relevant. That instead of throwing up his arms in disgust of new trends and taste, he would remake himself, embracing what he hated, until he understood it and mastered it. He took up the challenge of others – their disregard for him – and he won.

So how does one have that great second act? Often it is when they see a common thread through their area of focus that ignores previously assumed boundaries. When they embrace the new as well as the old. When they focus less on what they’ve done in the past, and more on what they need to do in the future.

And this isn’t easy for most companies, and most individuals. But for many in publishing, the world has given them a challenge:

  • Sometimes incremental changes aren’t enough to get onto the path to growth.
  • Sometimes cost cutting during times of great innovation are not enough to get on the path to growth.
  • Sometimes waiting for the world to recognize your value is not enough to get on the path to growth.
  • Sometimes making token efforts to innovate will not get you on the path to growth.

Many people like to reflect on their own history, saying how “back in my day, we had to be in the trenches, earning our success.” Well, the trenches are now online. And we must get back into those trenches and fight for relevance again.

Nobody, old or young, wants to be written off. Those who have helped shape the publishing industry as we know it, don’t want to be written off. Those who have earned a position of power, don’t want to be written off. In the same regard, those who are young and full of new ideas don’t want to be disregarded either.

And the question that each of us have to ask ourselves is: do we have the fight left in us to rethink what we know, embrace what we are scared of, look past boundaries from another time, and make ourselves as relevant in 2011 as we were in previous years.

And like Wright’s Fallingwater, those shaping the future of publishing must create something not just functional, but something beautiful, something that will inspire generations who are affected by it. This is your legacy to build, not based on what has been done, but on what is yet to be done.

-Dan


(The quotes and some of the material about Frank Lloyd Wright come from the Ken Burns PBS documentary. Highly recommended!)

Giving Thanks – For Our Ability to Shape the Future

This has been an incredible year for me, one that welcomed the birth of my son, saw the end of a 10 year tenure at my job, and the launch of my own business.

My life has been about transitions recently, and about refocusing my life during my 37th year. It has been about considering where I want to be at age 47, and 57 and 67, and making decisions accordingly. Decisions about long-term value.

As Thanksgiving comes around this year, I find myself reflecting on my goals and my work. On what I am thankful for. And on those who inspire me.

Last year, I wrote a Thanksgiving post appreciating some 20th century luminaries who are still with us, some in their ninth decade. And these are the people I think about late at night, which is when I am writing this.

I think about what Mickey Rooney has experienced in his many decades. I think about the wisdom that Nelson Mandela can share. I wonder at how they are not just names in Wikipedia, but living breathing souls, those who are experiencing 2010 as much as they experienced 1923.

And they will always be remembered. Their work will speak for itself, and will cast a glow lasting generations. And as I think about these things, there are some questions I pose to myself:

What are we building?

Building that is greater than ourselves.

That will speak to future generations, long after we’ve lost our voices.

That will reflect a deeper truth that goes beyond trends.

That gives and doesn’t merely take.

That creates value beyond money.

That is both simple and multifaceted.

That inspires, creating exponentially more value over time.

That takes a lifetime to build, but a moment to appreciate.

That can’t be measured in quarterly reports.

That both an 8 year old and 80 year old can understand.

Whose value is 100 times greater than the ingredients it took to make it.

That will last long after we are gone.

I consider these questions with regards to my work – what is the body of work that I am creating? How can I move beyond the trap of trading time for money?

As I reflect on my first Thanksgiving as a father – considering what my actions will say to my son in future years, I find myself pushing harder and harder to answer these questions. To no longer put off the hard decisions, the hard risks. I find myself stepping into the unknown more frequently, afraid more of doing what is expected – of doing the safe thing – than of any failure I may meet as I explore new paths. What seemed like the safest route in the past – an expected role with a steady income – now seems like the most dangerous; the one that will have the least affect on the world my son will grow up in.

And mostly, as I talk about these things more and more with friends, I find that those around me are facing these questions in their own way, often quietly. Hoping to explore deeply buried goals, to break out of ruts they’ve fallen into, move closer to their passion. And I simply hope that intention meets with action as they move through their lives. That one day, someone far away from them will reflect on the work they have contributed, and be thankful. Thankful to someone they never met – for what they have given the world.

I had a moving conversation with an 88 year old family member yesterday. She talked about how isolating it is to feel that you can’t truly connect with other generations. As she put it:

“I have a past; they have a future.”

Those words are both chilling and inspiring. And a direct challenge – to take responsibility to shape that future.

-Dan

Knowledge is Useless Without Action

I’ve been slowly prying the lid off an online course I’m developing for writers to build their brand online, and am concerned about one thing:

I want my course to truly help people reach their goals, not just make them feel good about taking the course.

This has me considering how people learn, not just how to get them to buy my course. There is a distinct difference here.

There has been a tidal wave of “information products” on the web, from eBooks to forums to webinars to classes. Some of them are really cool, and some seem to be exercises in “conversion rates” and online sales. Some are “all about the launch,” after which, they begin preparing for releasing their next product.

But what happens after the purchase is what matters most. How effective is this course in shaping people’s lives? This is where knowledge turns to education, and education turns to a true affect on people’s lives, and through them, the world.

Did you go to college pursuing “a degree,” or did you pursue knowledge? Now that you are in the professional world, are you exercising the brand name of the college (eg: “I have an MFA from Brand X University”) or are you exercising the knowledge, turning thought into action; idea into reality?

The knowledge alone is often useless without integrating it with other knowledge, with other skills, with ideas, with other people, with the right time and place.

I want my course to help people, and this requires something more than delivering knowledge. It involves working together towards goals, through stumbling blocks, through the emotional mine field of stretching ourselves beyond our normal limits.

A teacher doesn’t deliver information. A teacher is a partner, someone who is learning as much from the student as the student is learning from them.

That is what I strive for as I build this course, and it’s been an interesting process. Hope you come with me on the journey…

I’ll be sharing more information on the course very soon.

Thank you!

-Dan

Failure is an Essential Part of Growth

We hide failure. And that is why we don’t succeed.

Too often in business and our personal lives, we cut off projects, actions, and strategies when they show even the slightest inkling of failing. When we fail at something, we rarely try it again, we run the other direction. You see this happen every day in publishing, media and marketing, in most every facet of business.

I watched “X Games: The Movie” on Netflix over the weekend, and it got me thinking about how we treat failure in the business world, and in our careers.

“I think failure is essential to growth just for the fact that when you fail, you learn what you messed up by doing it, and you go back and make it better.”
– Ricky Carmichael

Travis Pastrana makes the point during the movie that what X Games is about is progress – that unlike other sporting events, it rewards the effort of trying to do something new. Perfection is not the goal, evolution is. As the narrator puts it: “The present is the past. Only the future has currency.”

Is this how your business is run? Is this how you approach your career? Learning by trying, by failing, by trying again? Oftentimes we do the exact opposite, we study what others have done hoping to replicate their success without any of the risk of failure they faced in the process. That is why business books are such big sellers – we will buy anything that mitigates the emotional rollercoaster of actually learning through experience.

  • Managers need to reward effort.
  • Organizational cultures need to create a system where it is safe to fail.
  • We shouldn’t focus on what failed, but rather on what was learned.

Too many businesses are managed by fear. I don’t mean of managers instilling fear in their employees, but of managers being desperately afraid of being one failure away from losing their jobs or missing their bonuses. Of losing social standing in the corporate heirarchy if they are associated with a failed project. One would think that this fear would dissipate as someone progressed in their career, gained experience, credibility and a track record of success. But instead the opposite happens.

As managers reach higher levels of stature, they may feel they have more to lose. Corporations are constantly reorganizing, constantly reducing headcount, constantly trying to decide what expenses are too expensive to maintain. So many people make safe decisions, along expected paths. Anything new often represents risk – potential failure. New ideas are pursued more rarely, and with more caution. They are cut-short at the slightest sign that exponential growth isn’t just around the corner. Lessons from them shared only if it resulted in massive profit.

So we build organizational cultures like we build sports teams – with aggressive drive towards ‘success,’ pretending that there is nothing to be learned from failure. And this ignores so much of how the world works. The fact that even in sports, teams and players spend thousands of hours practicing before they hit the playing field. That there is a huge support system to analyze and learn from failure.

Don’t be afraid to fail. Why? Because when you let that fear determine your decisions, your life becomes full of expected actions. How will that help you do something incredible? How will that push you past boundaries? How will that help you grow?

Thanks!

-Dan