Category: podcast

What does “just be authentic” on social media mean? (podcast)

As a writer or creator, I’m sure you have read that you should connect directly with your potential readers on social media, a newsletter, and elsewhere online. And when you ask “Um, what exactly do I share? How — specifically — do I do this?” You may have heard the advice of: “Just be authentic!” But that isn’t as easy as it sounds. So today I want to talk about what it means to share your work, how “authenticity” works, when it becomes ridiculously complicated, and how you can approach all of this as a craft that feels safe and meaningful.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

You can watch the episode here:

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Great marketing is giving people something they WANT to share (podcast)

There are many writers and creators who think that marketing is the act of getting in someone’s way. Of tricking someone to subscribe to a newsletter by giving them a freebie; using a hashtag to game the social media algorithm to share your work; or posting a random meme to social media to get any kind of attention for your book. But the opposite is what is true. Great marketing is giving people something that they want to be a part of, and that they want to share with others.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

You can watch the episode here:

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Why should writers worry about marketing at all? (podcast)

Isn’t it enough just to create a great book or work of art? Why would a writer ever have to feel responsible for marketing their own book? Shouldn’t that be the job of the publisher? Let’s dig into this topic. 

You can listen to the podcast by clicking ‘play’ below, or in the following places:

You can watch the episode here:

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Prepare your author platform earlier than you think (podcast)

Regardless of the publishing path you choose, I encourage you to prepare your author platform for sharing your writing or publishing a book way before you think you need it. Like, years before. Today I want to talk about why that is.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

You can watch the episode here:

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Generosity should be your platform, part 2 (podcast)

Are a writer or creator who feels that you one day want your work to be read/seen? Or you worry you just don’t have the network — the access — to others who create, who engage your ideal readers, and to your ideal readers themselves? Then I want to tell you about this truly incredible resource you have. It’s a power that I find many people (myself included) under-utilize. It’s this: Be generous. I know this sounds vague and trite, but today I want to talk about the value of generosity in growing your platform and career as a writer or creator.

You can listen to the podcast by clicking ‘play’ below, or in the following places:

You can watch the episode here:

Podcast: Play in new window | Download

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