Does Building Your Audience Feel Like Herding Cats?

I recently shared a post on Writer Unboxed about how to develop one’s audience:

“You want to find a group of ideal readers for your books, but do you ever feel like you are herding cats?The truth is: your audience is unorganized. They do not stack neatly, they don’t always form logical groupings, and they do everything possible to obscure their tastes and behaviors from your view. Your audience is unorganized. It is your job to bring them together.

Read the full post here.