This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.
Miranda had a big day yesterday, sharing the news that:
- People Magazine prominently featured Bittersweet in a very positive review.
- Entertainment Weekly did the same.
- And that Entertainment Weekly also featured her in their Must List.
We just got off the phone, and she described her husband’s reaction to her comment to him. She said: “This means that at least 100 people I don’t know will read the book!” He, clearly, encouraged her to think a bit bigger than that.
This process reminds me so much of the reason Miranda stated for wanting to work with me, and work so hard on the book launch: “I just want to feel that I did everything I could.”
This week, the one before her release date, suddenly seems otherworldly, the kind of thing authors dream of. It is amazing to consider how at once this comes down to the simple fact that Miranda wrote a wonderful book that is resonating with people; but also that she has so many people on her team at Crown working so hard to share this book with the world.