Is This Thing On?

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

“Is this thing on?” That feels like the question that is being asked when a book is published, when it is “launched.” The story, the book, it exists regardless. But the act of “publishing” it is that moment by which it seeks an audience – to connect with a reader.

I mentioned a few days ago that good things are happening with Bittersweet. And since then, it has become apparent that watching Amazon rankings is the next indicator of whether things are happening. Here is the Kindle Store ranking from mid-day Friday:

And here it is right now, about a day later:

And while this is fun (and somewhat addictive) to check, it is just amazing to consider that behind sales figures, rankings and reviews, is a reader making a personal connection with a story. And that indeed, this thing is on.

Excited for this week!