This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

Miranda had some serious deadlines recently, and when we last spoke, she was just coming out of it, and getting ready for a month in Vermont (as you are reading about here.) We recapped all of the small projects we are working on for Bittersweet. When you do that, there is an immediate pressure – you want to feel that you have made progress on EVERYTHING.

But of course, you can’t.

And our call sort of went through each thing she was working on, and then the goal was this: let her off the hook. It is important for some things to simmer. To say… this specific thing will be STRONGER if I don’t do anything with it for 3 weeks. That if we come back to it in September, it will have sat in our minds, evolved without effort, and be ready for action.

Sometimes, things need to simmer.