This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.
I feel like the way we run this blog is the opposite of what one would expect when considering talking about a book launch. In other words, we are talking LESS here now that we are firmly in the book launch itself. The fear for many writers is usually that they don’t want to feel like the launch period is spent shouting “buy my book!”
Clearly, Miranda is busy with some readings & events, plus traveling to Ohio to research her NEXT book, among other things.
But more than that, the book is now in readers’ hands. And that is what is so thrilling for me to see – the EFFECT of publishing the book. That this is now about the relationship between a reader and the story.
That the narrative around sharing this book is now personal and individual and between friends.