The Emotional Journey of the Book Launch

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

Looking back on our work together this year, it is so cool to see a lot of it captured here in this blog, and Miranda’s end of year post does a good job of sharing the highlights.

She and I have our final call of the year later today, which sounds more ominous than it should, since we will likely chat again in 2 days anyway. We have both been in the habit of documenting our conversations, and I was looking back through a couple of screenshots of our last call, and loved how they captured the emotional journey of working through the book launch.

Here we have Happy Miranda:

Pensive Miranda:

And finally: Miranda Full Of Dread:

*(Each will be available as fully posable action figures.)

This process was reflected well in an end of year blog post from another author, Jessica Shea:

“That is where I’ve been for most of 2013. Feeling like a failure. Like a disappointment. Like people bet big on me and I let them down.”

The post gets a bit more upbeat from there, but it’s a wonderfully honest look at the minefield of emotions that writers need to work through before, during, and well after a book launch.