The First Giveaway, and Marketing Plans Coming Together

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

So on my other blog, I detailed how things are coming along with planning the book launch. I focused on the emotions of such a process – the high highs, the low lows – and outlined how many balls are up in the air right now.

When meeting with Miranda’s publisher last week, we learned of the first real giveaway for the book on Goodreads. Amazingly – 438 people have entered to win one of 20 copies that they are giving away, so cool to see this:

It begins…