The Fog of Book Launch

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

It’s funny that it has been quiet on the book launch blog here, because there has been SO MUCH going on that it becomes difficult to stop and reflect on it.

With Bittersweet’s release date now less than a month away, the publicity and marketing that Crown setup has really bloomed. Miranda announced two magazine features yesterday. An excerpt in Cosmo:

And Martha Stewart Living has chosen Bittersweet as their May book club pick:

Over on the OMG! All the Books Giveaway! things have been going really well. Each day we have had 50-75 entries, and the best part is all of the interaction and conversation on social media, and what people share in answering the questions to enter each giveaway.

Plus the first Amazon Vine reviews have come in:

There is so much else going on, but I wanted to share a few highlights.
More to come…