the story begins here

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

What does it mean to launch a book? How can one author connect everything they have put into a story and share it with the world in a way that is meaningful, in a way that allows it to grow?

That is what Miranda and I are hoping to find out, together.

Her new book Bittersweet is to be published by Crown in mid-2014. This is her third published work.

Miranda and I worked together when she took my Build Your Author Platform course, and we became friends in the process. As we chatted, as her book was sold, as she began to consider her own expectations around its launch, we began to brainstorm. Not about publicity, about media placement, about social media, or even presales. We talked about how her story will resonate with readers. We talked about what it meant to develop a platform for a book, and for an author. We talked about the story, about readers, about the creative process.

And that is what this blog will detail. Miranda has hired me to work with her for the next year to help her with the book launch. We are going to be as transparent as possible as to our process, including the emotional journey, the decisions, the hopes & dreams, and yes, the disappointments.

Let the story begin…