So many writers and artist struggle to consider how they can best market what they create. How they can develop a fanbase that leads to a sense of fulfillment and sales. I invited Tad Hargrave onto the podcast to have a candid conversation about marketing — what works, what doesn’t, and why so many of us are uncomfortable with it.
Some of what we cover in our conversation:
- Guess who is really good at marketing you? The people who love your work. So marketing becomes making it easy for others to share about you.
- The role of scarcity and “fear of missing out” in marketing.
- Why some marketing is about tension and seduction.
- The three roles of marketing: getting attention, filtering, and lowering the risk for someone about to take the next step.
- Why word-of-mouth is the sustainable approach to marketing.
- The role of charisma and luck in success.
- Why he asks his customers “are you sure?” as they take out their credit card to buy from him.
- The importance of trust in marketing.
- How it is better to have a smaller more engaged audience, than a bigger audience of people who aren’t really a good fit for you work.
- He asks this question: What if marketing wasn’t about trying to convince, seduce, or persuade anyone from buying, but about you sharing what you have with the people for whom it would be a fit.?
You can listen to the podcast by clicking ‘play’ below, or in the following places: