What Authors Can Learn From Michael Hyatt’s Book Launch

This week Michael Hyatt is launching his new book called PLATFORM, and offering some great bonuses if you buy it this week. I want to take a look at two aspects of his book launch in order to illustrate the powerful things Michael is doing, and how other authors can learn from it.

You can learn more about Michael’s book here: http://michaelhyatt.com/platform

I also talk about similar themes in a blog post I wrote about Eric Ries’ goal to become a New York Times Best Seller.


Is the Momentum of Your Writing Career Too Much to Manage?

Today I want to talk about the “problem of success.” That point when all of your efforts to develop a platform starts setting things in motion. When you finally get that sense of momentum, when people engage with you, when people start asking things of you. How do you balance the needs of your writing, the needs of your own platform (blogging, social media, etc), marketing opportunities, and community engagement? And how do you do so while still honoring the other needs in your life: family, friends, personal wellness, your day job if you have one, mowing the lawn, etc?

With some of the successful authors I am working with, I find that momentum is both an INCREDIBLE opportunity, and a challenge as well. That a lot is asked of their time, and they are forced to make decisions on a daily basis as to who to say yes to, and what opportunities cannot be addressed at this moment.

This is a topic that is very important to me, and one that I am doing a lot of behind the scenes work on with a new project. Stay tuned…

The video above explains this all in greater detail.

Writers And Social Media: “Do I Have To?”

A writer I am working with expressed to me how they don’t enjoy meeting other people, and think social media is a waste of time. So they asked “how little engagement on Facebook and Twitter is good enough to get me a book deal?”

My answer, explained in the video above, is that they need to rethink their goals, and the story they tell themselves about social media.


The Quality of What You Create Should Last For Generations

We live in an age where it is easy to create and share. But whose responsibility is it to create work of the highest quality – living up to exacting standards that even your audience doesn’t expect?

My wife brought home a cup that she bought at a second-hand shop, a cup that was crafted by a local artist out of pottery. The artist felt it wasn’t perfect, and thus, she couldn’t sell it in her gallery.

The video above tells the story, and why it is important for creators to consider how their work should create a legacy that lasts for generations.