Author: Dan Blank

Maybe you may have seen a lot of headlines recently about artificial intelligence (AI) writing or art. Recently, I’ve seen things with both that are giving me pause. Today I want to share three things:

• Why artificial intelligence in creative work is compelling
• Why AI is likely to create a crisis in creative fields, and how it may affect you
• How to consider ways to thrive as a creator as these changes happen

If you are feeling you don’t understand or care for AI, I want to encourage you to read this post anyway. The speed of changes that I’m seeing are unlike anything I’ve ever experienced. I grew up as “the art kid,” all of my friends over the years were the “weirdo creators and performers,” my wife is an amazing artist, and I spend my days talking to writers. But in those 50 years, I don’t think I’ve seen anything else that will potentially change the creative world as completely or rapidly as AI.

Okay, let’s dig in…

Why AI Writing and Art Is So Compelling

I know many writers and artists dismiss AI outright, saying things like, “Oh, I would never read a book written by AI.” Or “AI art is unethical, it is a machine stealing from artists.” Or “I prefer work that is crafted by a human being with a heart.” Now, these statements resonate with me. But recently a popular AI writing program called ChatGPT released a new version, as did an AI art program called Midjourney. The writing and art coming out of them is not just astounding, but already changing how creators work:

• Author Hugh Howey shared an example where AI was asked to make an argument in the style of his writing. His conclusion: “AI writes better than me. It nails the argument I would have made.” If you aren’t familiar with Hugh, he has had incredible success with his novels, which are now being turned into TV series.
• Set designer Gary McCann shared some images he created with an AI art generator, saying “Midjourney is revolutionizing my job as a set designer.” I looked him up, his credentials as a set and costume designer for opera and musicals are inspiring.
• I saw someone ask a writing AI to create a prompt for multiple sneaker campaigns, and then the person put that prompt into an AI art program. Within minutes, this person had created ad copy and images for an entire sneaker campaign. They called it “fully automated advertising.” If I showed you 10 ad campaigns for sneakers, and asked you to identify which one was created by AI, you likely would not be able to tell.
• A professor at The Wharton School used AI to get unstuck in the writing process. He gave it a piece of his writing and asked it: “Give me 10 different ways to finish this paragraph.” He even said: “The answers don’t even have to be good to help. Just getting something is often enough to overcome the tyranny of the blank page.”

To my surprise, two of my clients already started using AI in our work together! One used it to get ideas for writing their mission statement. They input a bio we created together, then used AI to get ideas in summarizing that to a single line. Another client used AI to help create a description of their ideal reader, and they were really happy with the results, noting how AI added in some details that weren’t in their original prompt, but added more realistic depth to the person they were describing.

The decisions we make about engaging with AI will likely not be as simple as “AI vs no AI,” or “I would never read an AI-written book.” Chances are, very soon, AI may be part of how someone writes or edits a book in ways that you would never know. In the same way that some email service providers make suggestions as you write email, or how spell check auto-corrects words for you. These tools may become a more nuanced part of a larger human-driven creative process.

I made casual mention above of how impressive the work coming out of AI is. I’m going to share photos in this post instead of writing because it’s easier to illustrate what I mean more quickly. I’m seeing thousands of examples online, but here is a simple one. I wanted to see if I could recreate a similar photo based on a real one. Below on the left is a real photo from inside a pizza shop at 191 East Houston Street in New York, in 1965. The man in the photo is named Salvatore Bartolomeo, and he was 18 years old at the time. On the right is an AI generated photo that was created after I put in some prompts to try to create something with a similar vibe:

 

Is the AI generated photo exactly like the original? Nope. Are there some details in the AI generated photo that aren’t accurate? Sure. But it’s worth noting that it gets a lot right, the person looks pretty realistic to me, and it took mere seconds to create. I did modify the final image a bit: I added some digital noise to give it more film grain, and I blurred it a bit because the original photo I was mimicking is so blurry. But here’s the thing, in just a few seconds, the AI also created many other possible images, as I honed the prompts to get something more like what I wanted:

 

By just playing with these AI art and writing generators, I’m becoming more aware of their myriad of uses, and they are surprising me again and again in unexpected ways. Is it a good thing that these AI generators exist? I don’t know. But I know they do exist, and that they are rapidly being infused into all kinds of technology and processes.

I was listening to a professional photographer the other day who was reminiscing about how many in the photography world scoffed at the notion of digital photography back in the year 2000. Now, except for a hobbyist community, most photos are digital photos. We don’t even question it anymore. And as someone who does still shoot on film every now and again, I can tell you that film is both AMAZING, but also a more laborious and expensive process compared to digital. Today, we don’t even consider the photos we take to be “digital photos.” They are just “photos.”

One user of Midjourney shared how much AI art has evolved in the past year, by sharing results from the same prompt through each version of the program. Just consider if this is the progress within a year, how much better will it be a year from now? Or five years from now?

 

Why AI May Create a Crisis in Many Creative Fields

It’s not difficult to imagine in the near future, someone who needs a photo of someone in a mid-century diner for a campaign of some sort, now just using AI to create the photo, or to at least ideate what the final image should look like. Just look at the images above. When you can generate such variety so quickly, one can ask who gets cut out in this process: a creative team that is sourcing reference material, a set designer, set builders, lighting specialists, models, costume designers, digital editors, and more. Now, that doesn’t mean these people will get cut out of the process, but their roles may change.

Looking at the wide range of images people are creating through AI, I began wondering: I saw that someone had created a bunch of very realistic AI-generated images of “people at a 1960’s music festival.” The image looked very real. How long will it be before the internet has more fake images of AI-generated photos of people at a 1960’s music festival, than real images? How will we be able to tell without detailed sourcing information? And of course: how will this change our perception of real events from the past?

Which brings us to the crisis that many creators are worried about now: that inner fear that what already felt like a difficult field to succeed in (writing, art, photography, illustration, etc.) will now be more crowded, and therefore, even more difficult to find success in. An illustrator in the year 2022 may feel that there are hundreds of people in their specific niche, and thousands of others vying for attention in illustration in general. It’s hard to stand out and catch a break that leads to opportunities or attention.

But what may that look like in 2024? Or 2028? When now people can create thousands upon thousands of AI-generated images each day. Is it human? Nope. Is it stealing? Maybe. But is it happening? Definitely.

And there will be a new generation of creators who thrive because of AI. I saw a guy on Instagram (of course, now I can’t remember his name) who now has hundreds of thousands of followers who are loving his AI-generated images. He was already an artist before AI, but when you compare the feedback he received before and after his AI images, it is night and day. He is taking his already existing artistic skill, and now using AI to enhance it. And his fanbase has grown exponentially because of it.

All of this, to me, sparks the imagination. Is ultra realistic AI-generated video next? Or what about AI-generated animation? How will this discourage some people from entering creative fields? Or encourage others to start creating who wouldn’t feel it is accessible without AI? Perhaps in the same way that 30 years ago, a person might not have entered into the field of photography because the tools and film processing were expensive, but today they would enter the field because the wonderful cameras in their phones allowed them to become very good hobbyists before deciding to make it a profession.

Honestly, the crisis I’m worried most of is the psychological and emotional crisis that AI may create within writers, artists, and creators. That it will enhance their doubts about the possibility of their creative work finding an audience. Or the idea that the marketplace is so crowded, that they shouldn’t bother. Or the new technology is so complicated, that they will never understand it or catch up. Or that everything in the arts today is so… unfamiliar… that they just choose to sit out.

I do the work I do believe I believe deeply in the power of creative work to change our lives for the better. I am infinitely inspired by those who create. When I consider all the possible outcomes AI may have on our world, what I worry about most is not a dystopian future where AI takes over the world. I worry about someone sitting alone in their home, feeling they have something to create and share, but not doing so.

As you navigate your creative work moving forward, I just want to encourage you to not allow any changes in the marketplace to make you stop. To not have all of this add stress to the process.

How to Thrive as a Writer/Artist/Creator Amidst These Changes

If these changes are so big, what can one individual writer or artist do to feel they are growing amidst these massive shifts? Quite a lot, I think. So here is what I have been doing personally, and what may be useful for you:

• I’m doubling down on human connections. People are hardwired to respond to faces, voices, and human emotions. I mean, I’ve never heard so many friends say they cried watching the Academy Awards as I have this year, because of how touching and emotional the speeches were from the many winners from the cast of Everything Everywhere All At Once. The power of that human connection won’t change.
• I feel human-centered marketing is more relevant than ever when you consider how you share what you create. People want to hear the backstory of how something is made, and how that work comes from a deeply human place. Embrace that.
• I’m keeping an open mind when it comes to AI. I’m trying not to dismiss it outright, embrace it outright, or get caught up in a singular view of it. I think with AI, multiple things can be true at once. It’s entirely possible that AI is “stealing from artists” and also “creating new tools for artists.”
• I’m experimenting with AI tools in small ways. I’ve never considered myself an early adopter, but I’ve been playing with Midjourney and ChatGPT, and looking at experiments others are doing. I’ll get a random idea, then try it out, and learn something. I want to encourage you to not just rely on pithy examples created by others, such as: “Oh, I saw someone ask ChatGPT to write a poem, and it was horrible. I’m not worried.” Try it yourself.
• I’m listening to others who are using these tools. There are plenty in the Facebook Group for Midjourney and creators on Twitter who are sharing lots of compelling examples of uses of AI for creators, as well as powerful warnings.
• I’m considering where in a creative workflow these tools could become useful, even in small ways. As someone who collects typewriters, I love old fashioned-things that were used in the creative process. But that doesn’t mean it isn’t worth considering how AI could be useful for some aspects of ideation in the creative process.
• I’m also embracing traditional tools of craft. Writing in a basic text document, pen and paper, typewriters, film cameras, acoustic guitars, and many tools of arts and crafts.

You get to choose the path you take. And it’s worth noting that I can’t predict the future, and there is more that I don’t know about AI generated art and writing, than what I do know. So this analysis above could be wildly incomplete, inaccurate, and could even be moot in a few days time when things change yet again. But then, isn’t that the practice of being someone who creates? To try to match the world that is in your heart and mind with the world that actually exists outside our front door? The work you create becomes the gateway that opens up new ideas and stories for those who are moved by your work.

Thanks!

Earlier this week, I saw a post on Instagram from an author and creator I follow where she said:

“Last summer I decided if I was going to stay on this app, I was going to have fun on this app. I ignored all the “rules” and started posting way more. It’s been THE MOST FUN.”

I’ve interviewed Elise Blaha Cripe twice before (here and here), and have followed her work years prior and since on her Instagram account. I do remember her talking about this last summer, and have watched her change how she uses Instagram since then. What I have seen can be described in one word: joy. Elise is sharing her joy every week on Instagram.

So what does “fun” look like for Elise? Well, I suppose if someone had to describe her in one word, it might be that she is a maker. She does these incredible projects, one after another, sometimes on top of one another! Want an example? A few weeks back, she decided to learn how to reupholster a chair on her own, from scratch. In the 70 posts she has shared since then on this project, she has shown every step of the process via photos and videos:

 

Now, maybe you think reupholstering is fun, maybe you don’t. But what I have found on the internet is that so many people (me included) feel a sense of curiosity and satisfaction in watching people take on big projects, and working toward their completion. Elise started out blogging in 2005, you can still see her first posts here. In that time, she has developed and honed her communication skills through writing, photos, and videos. Plus, she published a book along the way!

But since last summer when she made that decision to have fun, I’ve seen her show up more on Instagram, not less. She has been fully showing up in embracing her projects and sharing the details of them. I haven’t tracked her “follower growth” or “audience engagement,” but I’ve seen her express personal fulfillment over these months, which she was reflecting on this week as well. The other day, she sat in her car and talked in amazement about how the tools she has today have made it so easy — and so fun — for her to share. Tools she didn’t have years ago:

“I can’t stop thinking about this, how much easier it is to create content in 2023, than in 2005. I couldn’t even begin to share the way that I share now, back then. It would have taken days to create these little videos. The editing, the music. Not to mention that my [back then] camera was so bad. I just want to acknowledge how much more fun it is to make content now… I’m grateful to have this excitement about making stuff, and sharing it on the internet.”

 

I mean, look how happy she is! This is something I have been considering for myself. On a whim, I decided to create one Instagram Reel every day for 30 days. Now, I’ve done plenty of Reels before, which are one-minute videos, but I never fully embraced them. I was curious what I would learn if I did one a day for awhile. In truth: I’m learning a lot!

At first, it felt difficult to teach a concept within 60 seconds. But after a week or so, I find that has become dramatically easier. Day by day, I’ve honed a style that works for me, which means my process from ideation, to recording, to posting has gotten way quicker in the last week or two. I’m also making small improvements here or there, adding a cover slide with a clear title, and knowing exactly where to position that title so that it shows up well in my feed. Day by day, I’ve gone from questioning: “Is it really worth my time to do Reels?” to instead feeling: “This is fun!”

 

But of course, the best part is the comments from writers who are finding them helpful. That is my mission, and it’s nice to embrace a new way to live that mission through these daily one-minute videos.

If you are hoping to make social media more fun for yourself, here are some tips:

• Stop worrying about the algorithm. Why create an adversary over something you can’t see, you can’t have a relationship with, and promises that it will change unexpectedly at any moment. Don’t try to game the system, or find “maximum ROI (return on investment)”, or spend hours discovering “best practices.” Focus instead on what you love doing and who you love connecting with.
• Forget about trends. Just focus on what gives you joy. To me, this is one of the big positive lessons of the social media age. Some of my favorite people to follow have these very niche interests, but they believe in them passionately. It’s a real joy to follow them.
• Share frequently. Show up in the lives of your readers. People feel a connection to those who show up in their lives often. This happens in the workplace, and in the communities we live. It happens online too. Oh, and this may ask challenging questions about how we show up for our craft. For instance: if I want to be known as a writer, it the concept of sharing frequently begs the question: how often do I write? How often do I work on my craft? Once I answer that, I can consider easy and fun ways to share that.
• Be focused on one topic, or a small range of topics. Double down on what you are truly passionate about and do all the time.
• Set boundaries: you don’t have to share everything! You don’t have to share your outfits or your kids or your home or your meals. Share what you want to share.
• Be helpful. Or be fun. Or be inspiring. Consider the feeling you want people to have when they see what you share, and how what you share would truly make someone’s day, or be a small respite within it.
• Find small moments of engagement or connection with real people. Don’t worry about the numbers.

Thanks!

-Dan

Today I want to share details on how one writer I’m working with is selling more books, getting rapid growth in her audience, and increasing the revenue she earns from her writing. Melinda Wenner Moyer is a science journalist and author of the book How to Raise Kids Who Aren’t Assholes. She and I began working together more than two years ago, first preparing for the launch of her book. So often, writers consider that opportunities around their book happen only at launch, but what I’m going to share below illustrates that this is just the beginning. Your book can have an amazing life and impact well after launch.

When I worked in a big media company years ago, executives would talk about the dream of “hockey stick growth.” This is basically a chart showing steady growth at first, then rapid upwards spike of audience, sales, or some other metric. Imagine a hockey stick laying down on the ground, with the end of it pointing towards the sky. So I was reviewing Melinda’s newsletter data the other day, and I saw exactly that, hockey stick growth:

 

That screenshot was taken on February 24th. Since that time, she has added an additional 1,000+ subscribers to her newsletter. Now, maybe you are a writer thinking, “Oh Dan, already you are talking about newsletters. I don’t want a newsletter, I just want to sell books.” Well, this is a Tweet that Melinda shared in early February:

 

What we have been finding is that the more Melinda doubled down on her newsletter, social media, and strategically showing up for her ideal audience, the more it has led to book sales.

Melinda sends out three emails per week. I have spoken to many writers who shudder at the idea of sending a newsletter any more frequently than once a month. They justify that they don’t like newsletters, and therefore nobody likes newsletters. They worry that by sending an email to someone who has requested you email them — that you are somehow bugging them. Or, they worry that they couldn’t possibly have anything to say as frequently as once a month. But as you will see, it is possible to share more than you think, and for people to absolutely love it.

Melinda sends out one newsletter per week to her free subscribers, and two additional messages to her paid subscribers. Oh, that’s right, Melinda also has hundreds of paid subscribers who want to support her writing and become part of her community. She started the paid version of her newsletter about a year and a half ago, and will now earn around $40,000 per year from her existing subscribers. But of course, since she is always writing and sharing, that isn’t a fixed number. Just look at the rapid growth in revenue from her newsletter:

 

A few weeks ago, I wrote a post that shared the advice “We don’t know what works, but doing stuff works.” In working with Melinda, it has been incredible to be a part of the process of brainstorming ideas, creating long-term strategies, analyzing opportunities, testing new things, and finding the path that truly feels right for Melinda.

For instance, for the past couple of months, Melinda has been considering rebranding her newsletter. We have had so many discussions and text messages bouncing ideas back and forth, mocking up potential logos, getting feedback from her (wonderful) network, and starting again fresh. She wrote about the process in detail in a recent newsletter. When you look at the reality of the process, there are so many times everything feels set to go in one direction, only for us to pause on it because something suddenly feels off. That is the work, that is the creative process, and in the end, Melinda has to love what she does.

So much planning goes into this, but those plans can always change. We had been preparing to launch her rebranded newsletter a couple weeks back, just a day away, when I suggested she pause. That particular week, she was getting a lot of publicity for her newsletter, and I became concerned that it would be very confusing for her to have one newsletter name on a Monday, and a different one on the Tuesday, all while thousands of new people were learning about her work. I imagine that to those on the outside, her success may seem “easy,” because it can be whittled down to simple quotes or questions like: “Melinda, tell us the three tactics that lead to your biggest growth…” But missing from that are the hundreds of small things she has tried or developed or nixed at the last moment.

Critical to her success has been her ability to make meaningful connections with other writers and experts who inspire her. Melinda is incredibly generous, and it has been amazing to see other writers embrace her work and recommend it to their audiences. In the charts above, if you zoom in, you can seem many periods of very slow growth. When you see a sudden jump upwards, that is often because someone else featured Melinda’s work, or begin recommending her newsletter to their readers.

In the past few months, Melinda and I have been discussing her next book. It should be noted that this book is not fully defined just yet, but in order to ensure her platform is moving towards it, we begin discussing it early. This is another area that will look “obvious” to people three years from now, perhaps saying, “Oh, of course her second book was about ______.” But I can tell you she has been moving through several ideas, letting go of some, developing others, and talking to trusted friends and colleagues along the way to get feedback.

It is a process. And an amazing one at that. Melinda has said of our work together:

“I started working with Dan Blank in the months leading up to my book launch, as I had no idea what I was doing or where to focus my energy. Dan quickly centered me and helped me identify, connect with and build my audience. But more than that, he helped me figure out *myself* — what I stand for and why and how to share my core messages and values with others. Every time I connect with Dan, I learn from him and grow as a writer, which is why I have continued to work with him — for nearly two years. He has helped me understand and embrace social media, grow my newsletter and my brand, and even develop a second book idea. I am constantly recommending him to other writers I know, as he is a wealth of wisdom and a joy to work with.”

I’ve talked previously about The Creative Success Pyramid, which is the model I use when working with writers. What I love about Melinda’s comments is that it encompasses so much of it, including the ultimate goal: to feel a sense of personal fulfillment and strategic growth in doing this work. If you are curious about this for yourself, you can learn more about working with me here.

You can also see my first case study with Melinda from January 2022 here.

Thanks!

-Dan

Join me next week for a free workshop: Find Your Ideal Audience: Know Who Your Readers Are, Where to Find Them, and What Engages Them. Friday March 10th at 12:30pm ET. If you can’t make the live call, register anyway and you will receive a video replay of the event. Register here.

Today, I want to talk about the amazing power of books, what lasts, the impact we can have as writers, and finding clarity in one’s creative goals. So, this is a year of milestones for me:

• The 6 year anniversary of my book is next week!
• My 50th birthday is next week, as well.
• The 1-year anniversary of my father’s passing is this month.
• My youngest graduates Kindergarten in June.
• My oldest has his bar mitzvah later in the year.
• My wife and I celebrate our 20th wedding anniversary in October.

Milestones are a strange way to measure our existence. So many of these numbers just look weird to me. It feels like I published that book three years ago. It feels like I can still just call my dad on the phone. It feels like our wedding day was 7 years. Recognizing the milestones, to me, is an important way to honor where we spend our time, and what I do with the time I have now.

I’ve talked a lot about the importance of getting clarity on what you want to create. You can see my Clarity Cards exercise on this. Once you have established a focus for your time and energy, you are left with… the work. In spending so much time with writers, I find that every one of them has their own way of viewing their creative goals. For some, their writing is an escape, a chance to be captured by the muse and experience the bliss of the creative process. For others, it ties into their career aspirations, including financial goals.

I suppose the place I consider is the gap between our intentions and our reality. I was speaking with a writer earlier this week about the concept of treating their writing goals as a job, just as an accountant or plumber would show up every day for an 8 to 10 hour shift. So this could look like showing up each day to write, to navigate the publishing process, finding new ways to share their work, understand their ideal audience, and forge meaningful connections.

But of course, some people resist at this notion of treating creative work as a “job.” Why? Often because so much of their lives are already spent with important obligations, and their writing goals are their one area of freedom. Or perhaps because their goals aren’t driven by the desire for a specific financial outcome.

When I look at the list of milestones above, I can see them in different ways. Of course, there is the sentimental side: the hundreds (thousands?) of times the people have told me that my book truly helped them; or the many amazing conversations I’ve had with my wife; or the pride I feel in seeing my son prepare for a big milestone as he learns and grows.

But another way to view it is the work. The work is often not glamorous. It can sometimes feel unrelenting, thankless, and like it is sapping energy away from other responsibilities or goals.

The milestones we strive for with our creative work are made up of meaningful experiences, mixed with the work to get there. Perhaps this is why I’m so sentimental, and why I love working with writers so much. There is so much discussion about the place of books within our culture at the moment. In an odd way, it is heartening to me. Here we are in 2023, and books matter more than ever. And the work that writers put into creating them, publishing them, and sharing them, helps lead to those moments that matter. Where a reader discovers it. Where someone is immersed in it. Where it sparks a meaningful conversation. Where someone finally feels understood, inspired, or as if a door is unlocked for them.

If you are a writer on the journey to your creative goals, I want to encourage a few things:

• Define the experiences you want to create very clearly. Not just the objects (a book, a painting, an album), but the experiences that happen around this creative work: the conversations, the gatherings, the feelings, the way a work of art can reframe who we are and what we are capable of.
• Be open to aspects of “the work” that you are apprehensive about. Maybe it’s because I help writers with marketing, I often see how that can really paralyze people. If that feels familiar, begin talking to some writers who have published their books about their experience. Forge a path to sharing your work that feels meaningful for you. (Oh, and keep reading my newsletter each week!)
• Set boundaries. Okay, let’s dig into that one more…

I love boundaries. Why? Because boundaries honor your goals. They honor the experiences you hope to fill your daily life with. And for a writer hoping to write and publish a book, and hoping to connect with others around the themes you write about: boundaries are critical! You have only so much energy and time in a given week.

What is one way to set boundaries? Saying “no,” with grace. I’ve done that quite a number of times in the past few weeks:

• I said “no” to an old friend who wanted to have lunch.
• I said “no” to being a guest lecturer at a college continuing education class.
• I said “no” to being the guest on a webinar.
• I said “no” to running a workshop at a creative retreat center.
• I said “no” to a request to deliver some gifts for a local community center.

I mean, I sound like a real jerk, right? So why did I say no to each of these wonderful opportunities? Because in order for me to fully show up for my family and my clients, I have set clear boundaries. Again, this is why I like using Clarity Cards so much, because they allow me to make clear decisions around where I put my energy and time.

For the online speaking events, they were in the evening, which is reserved for family time. That is non-negotiable for me. I turned down the retreat center invitation because I don’t travel for work. At all. Because that disrupts my ability to show up for clients and family.

But that leaves the two more personal things: how on earth can I say no to lunch with a friend, or delivering gifts? What is wrong with me?! Am I a monster?!?!

I hope not. I was clear with my friend that things are so busy now with family and work, that we should revisit this idea later in the year. And for delivering the gifts, I took a very realistic look at the next week, and realized it would truly stress me out. For each of these, I would only be saying “yes” to live up to the perceived expectations of others. And it would affect my mental health in a negative way. I’d rather be 100% honest with people, than to say “yes” purely out of a sense of obligation, knowing it could have negative outcomes that they may not be aware of.

So for each of these, I tried to say “no” as honestly and gracefully as possible. In each case, the person completely understood. Setting these boundaries also allowed me to reply quickly to each person, instead of ghosting them. And it’s worth noting that I’ve said “yes” to plenty of wonderful requests in the past few weeks, including online speaking opportunities. The boundaries are meant to be a process, not a barrier. (And please invite me to things, I try to say “yes” as often as possible!)

6.5 years ago, I came up with an idea for my book by chance. I then wrote the book in 30 days and spent a few months editing it. Here I am, today, still having people discover the book, messaging to me that they loved it, or that it changed how they think about marketing. A book is an amazing thing. For whatever you are creating, whatever your goals may be, I simply want to encourage you to consider the path to get there, and the wonderful experiences that may exist on the other side of it.

Reminder: join me next Friday for a free workshop: Find Your Ideal Audience: Know Who Your Readers Are, Where to Find Them, and What Engages Them. Register here.

Thanks!