Today I take you inside the book launch plans of author Leigh Stein. She and I worked together last year in preparation for the launch of her new book, Self Care: A Novel. We take you step-by-step into the process she went through to identify her ideal readers and develop her marketing plan. We also talk about the need to plan way ahead. We worked together nearly a full year ahead of launch.
You can listen to the podcast by clicking ‘play’ below, or in the following places: