Welcome to the third part of my book launch case study with Leigh Stein. A year ago she and I began working on the marketing strategy for her novel, Self Care, which was released a few weeks ago. In this episode, we discuss the many ways the book has been successful, and how a year’s worth of marketing work has paid off.
You can listen to the podcast by clicking ‘play’ below, or in the following places:
You can find Part 1 of the case study here, and part 2 here.
You can find Leigh in the following places:
leighstein.com
Her book: Self Care: A Novel
Instagram: @leighstein
Twitter: @rhymeswithbee
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Today I’m excited to share my interview with filmmaker Angela Tucker. We discussed the creative and business challenges of filmmaking, and consider the many lessons that has for writers and artists as well. She is the producer on a new film that is being released into a changed world — one where theaters and festivals are largely closed. We talk about how she is navigating that process.
When I asked Evan J. Roberts how he has been able to promote the 18 books he has written in the last few years, he told me: “As an author, you can hide behind Amazon all you want, but people want to know who you are as a person. It also challenges you to start talking about the book and the relationship of what it means to the reader. That is a totally different conversation to have.” This is an inspiring conversation of how a trip to the library catapulted him to become an author. 
Kalynn Bayron has been a musician, dancer, opera singer, and is now an author. Her new book Cinderella is Dead was just published from Bloomsbury. In our conversation, we talk about that path to publication, including the 70 queries it took to find her agent, and the 4 year path to publication. She described the culmination of this process as readers telling her that they see themselves in the story, “I see there is a space for me.” Kalynn concluded: “If nothing else ever happens for me, that will have been enough.”
Today I’m excited to writer Sonya Larson. We discuss her role as Director of GrubStreet‘s Muse and the Marketplace writing conference, and how they are adjusting to serving writers amidst the pandemic. I love her take on finding hope amidst challenges: “The best artists pick up what’s left, and generate something new and exciting.” GrubStreet runs 600 workshops a year, have 1,000 people attend their conference, and are moving to a brand new 15,000 square foot facility.