“I’m selling more books and the message is getting out there.” This is author Beth Ricanati, M.D. described the results of continuing to promote her book two years after release. She has been running workshops in-person and online in support of her book, Braided: A Journey of a Thousand Challahs. In the process, she is finding new audiences she never considered before, is having more people reach out to her, and it has paved the way for her next book.
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