Launch Details, Details, Details…

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

Last week, Miranda and I had three in-person meetings on the same day in NYC:

  • Morning: we met at Rockefeller Center to review details on the OMG! All the Books giveaway.
  • Lunch: we had lunch with her editor at Crown, Christine Kopprasch
  • Afternoon: we met with Jay Sones and Jessica Prudhomme from her marketing team at Crown

It was thrilling to go through so many details in person, and to see how much all of these wonderful people are doing in support of the book. It basically just made me feel so thankful to to be a part of the process.

Here is Miranda, Jay, and Jessica. It’s worth noting that we passed an Elvis impersonator on the street just before this meeting:

And here is Miranda and I just chatting in Central Park before one of the meetings: