This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.
We have completed two of the 25 giveaways for the OMG! All the Books! giveaway, so I figured we can share how things are going now that we are past the launch.
In purely quantitative terms we have had:
To me, that is pretty awesome, especially considering how short each giveaway period is: 11 hours each.
In a recent blog post, I talked about the overt value this giveaway could have for raising awareness of Miranda’s book, and one factor is just getting people to her website. This is what visits have looked like so far:
(it’s worth noting that I forgot to install Google Analytics on her website until April 1st. Regardless, you can see the spikes around the contest launch.)
Do I know how this “traffic” extends to value for Miranda’s book? Nope. ZERO idea if this will sell a single additional book. That said, it is clear that a lot more people are coming to her site, that she is getting more newsletter subscribers, more social media mentions, and perhaps MOST importantly: there is a wonderful feeling of enthusiasm and goodwill around the giveaway.
For each giveaway, to enter someone needs to answer a question, and it has been so lovely to see how personal each response has been.
We’ll continue to share progress.
THANK YOU to Miranda, Julia, all of the participating authors, and those who have entered the giveaways!