Launching the OMG! All the Books! Giveaway

This is part of the Bittersweet Book Launch case study, where Dan Blank and Miranda Beverly-Whittemore share the yearlong process of launching her novel. You can view all posts here.

I have loved Miranda’s posts sharing the behind the scenes preparation for the OMG! All the Books! Giveaway, and just shared my own here. I cover a few main points:

  • Getting past the dread of having to run a giveaway
  • Brainstorming fun and hopefully generous ideas
  • Making it immediately social
  • Finding a balance between wacky creative ideas and still staying focused
  • The value in leveraging the skillsets and enthusiasm of Julia, Miranda and I
  • How important and actionable distraction can be in the book launch process
  • How awesome it feels to support other authors
  • And that yes, this giveaway IS strategic.

Read the full post here. Thanks!