In a guest post for Jane Friedman, I share reasons why you may be spending too much time worrying about what your website homepage looks like:
“For many sites I have worked with, fewer than 20% of visitors even see the homepage. Instead, they spend their time on blog pages, the About page, events pages, or other “interior pages” of the website. Why? Because most people find your site via search engines, social media, links from other websites, or newsletter. This is why search engine optimization, social media, and related topics are so powerful and commonly discussed when trying to develop your audience. They provide context by which to engage people.”
Thanks so much to Jane Friedman for hosting this piece!