The Long Road of Connecting Your Book to Readers

I am rereading The Lord of the Rings, so perhaps my mind is particularly focused on the value of the journey for creating the meaningful experiences in our lives.

Recently Rich Fahle shared this post: Marketing for the Long Haul: The Shifting Ground of Book PR in 2014. It’s a really nice piece that discusses the value of defining success by long-term goals. It also features a video interview with me on the topic:

“I am always looking at the qualitative differences, not just the quantitative. People too often are looking at social media, saying, how do I get more followers, how do I get more people to like my Facebook page. They are skipping the fact that often that data point is really ineffective of anyone buying your book or really becoming a fan.”

Check out the full post here, and the full video is also embedded here: