What Authors Can Learn From Michael Hyatt’s Book Launch

This week Michael Hyatt is launching his new book called PLATFORM, and offering some great bonuses if you buy it this week. I want to take a look at two aspects of his book launch in order to illustrate the powerful things Michael is doing, and how other authors can learn from it.

You can learn more about Michael’s book here: http://michaelhyatt.com/platform

I also talk about similar themes in a blog post I wrote about Eric Ries’ goal to become a New York Times Best Seller.

Thanks.
-Dan

22 thoughts on “What Authors Can Learn From Michael Hyatt’s Book Launch”

  1. Nice video, and totally agree. the prestige it comes with can far outweigh the initial investment. It’s a also a great promotion, and the books looks great. Another one on my reading list 🙂 It’s getting rather ling ha

    Matt (Turndog Millionaire)

      1. Having read the book Dan, I can introduce you to your first “wow” experience. This is just one aspect of the book that I loved and I enjoy seeing in action here. Having the author pop in to say hi is just one way you will be wowed by this experience. There is more to come! I promise! 

  2. Nice!  I’m amazed that you’ve posted this without the book.  You won’t be disappointed… it really is that good!

  3. Trust, service, integrity — these themes play out throughout the book. As Michael says at the end of the book, it is not necessary to sell your soul in order to sell your book. Every author needs this book. Too bad every author can’t be part of a team like this, too.

  4. Great video and analysis Dan. The book and tools are amazing. I was fortunate enough to be part of the launch team which has been a great adventure so far.

Leave a Reply

Your email address will not be published. Required fields are marked *