This week Michael Hyatt is launching his new book called PLATFORM, and offering some great bonuses if you buy it this week. I want to take a look at two aspects of his book launch in order to illustrate the powerful things Michael is doing, and how other authors can learn from it.
You can learn more about Michael’s book here: http://michaelhyatt.com/platform
I also talk about similar themes in a blog post I wrote about Eric Ries’ goal to become a New York Times Best Seller.
Thanks.
-Dan
Nice video, and totally agree. the prestige it comes with can far outweigh the initial investment. It’s a also a great promotion, and the books looks great. Another one on my reading list 🙂 It’s getting rather ling ha
Matt (Turndog Millionaire)
Thanks Matt! Indeed… in an age where people are bemoaning the “death” of books, my reading list is longer than ever!
-Dan
Thanks for this analysis, Dan. You are dead-on. 😉
I hope you enjoy the book!
Wow – thank you so much Michael! Looking forward to reaching the book.
-Dan
Having read the book Dan, I can introduce you to your first “wow” experience. This is just one aspect of the book that I loved and I enjoy seeing in action here. Having the author pop in to say hi is just one way you will be wowed by this experience. There is more to come! I promise!Â
🙂Â
Thanks Dayna!
The book is great. Great post!
Thanks Tammy!
This is such an awesome and helpful book, especially for authors, and speakers, it’s a must read!
Thanks – can’t wait to get it.
“Trust built in the process…” I believe this feeling carries throughout the book and his interaction with his fans. I enjoyed your views.
Thanks Dana!
Nice! Â I’m amazed that you’ve posted this without the book. Â You won’t be disappointed… it really is that good!
Thanks Heidi!
Trust, service, integrity — these themes play out throughout the book. As Michael says at the end of the book, it is not necessary to sell your soul in order to sell your book. Every author needs this book. Too bad every author can’t be part of a team like this, too.
Thanks Katherine.
This book is just outstanding!!
Thanks Pilar!
It was a very interesting case study to be a part of from the inside!
Thanks Scott. I assume you are on his launch team?
Great video and analysis Dan. The book and tools are amazing. I was fortunate enough to be part of the launch team which has been a great adventure so far.
Awesome – thanks Pat!