I’m Writing a Book

I am excited to officially announce that I am writing a book! It’s called Dabblers vs. Doers, and is about working through RISK as you develop your craft and build a meaningful body of work. So many people are stuck in a rut between creative vision and crushing anxiety. They are overwhelmed by their many responsibilities both professionally and personally, and feel they keep hitting barriers with time, money and energy.

Even with the best of intentions, they find themselves merely dabbling with their creative vision instead of becoming doers – creating a powerful sense of momentum. My book focuses on the habits that prevent people from taking action in developing their craft and finding success that truly shapes the lives of others.

While I have tried and failed to write a book three times in the past, the idea for Dabblers vs. Doers came together when working with book coach Jennie Nash after she commissioned me to write this piece for Compose Journal: On Risk and Writing. That was the most personal piece I have ever written, and once it was completed, I found myself unable to let certain topics go. With Jennie’s encouragement, I began to envision what this could look like as a book.

In September and October 2014, I wrote 60,000 words to serve as the foundation of the book, and am now in the process of doing further research and editing.

My goal is to get an agent and publish this book traditionally, but as of right now, I have not sent a single query letter. I want to hone the book before I submit it to anyone.

Moving forward, I will be openly sharing every part of this process. As the book comes together, there are three ways you can become a part of the experience:

This is the page that will serve as the homepage for all things Dabblers vs. Doers.

As someone who works with writers and creative professionals, I will admit that it’s a bit scary to tackle the exercise of writing a book. Not too long ago I asked writers what they were most afraid of, and shared the results in this post. What I have found in my experience working with creative professionals, and doing research for this book, is that these fears are not tied to status or success. Even accomplished bestselling authors can experience many of these fears.

If any of this resonates with you, I hope you will join me on this journey.

Thanks!
-Dan

The Birth of the Book

This post is a part of my behind-the-scenes series on a book I am writing called Dabblers vs. Doers.


 

I had started and stopped writing a book three times in the past five years. The first couple of times, I got bogged down in all the ideas, which became completely unmanageable.I would write down idea after idea, and over time, justified my lack of progress by telling myself that my energy should go to building my business, which is the sole way that I provide for my family.

The third time I attempted to write a book, I tried to address this challenge by partnering with my friend Christina Rosalie. We would co-author a book together. Working with someone was a fun process, I was learning so much from her, and it felt as though momentum was created socially, rather than via a bunch of files on my computer. And let’s face it: pooling our resources meant I only had to write half a book, and the potential for success was greater since two of us would be marketing it.

However, Christina and I soon began facing the normal challenges of partnerships. In our case, it was that she was going through a big transition in her life, moving her family from one coast to another, with both Christina and her husband starting new jobs in the process. This required a break in our work as every ounce of her time and energy reached maximum capacity with life and work. Once she settled, months had passed, and it just seemed to make more sense to move on than try to pick up an abandoned project.

I began 2014 with the goal to write more, but had zero intention of writing a book.

Then Jennie Nash called. She is a book coach, and at the time she reached out to me, was also the features editor for a literary journal called Compose Journal. She asked me to write an article for them.

This thing about Jennie Nash is this: she is very convincing. She talked me into writing the article, even though it sounded big and scary. However, I figured writing the article would move me toward my goal of writing more.

The article she commissioned pushed me to be more honest about my personal and professional life than I ever had been publicly. In truth, Jennie had to wrestle this essay out of me. She pushed me to talk openly about topics I was afraid to, and she pushed me to become a better writer.

The result was my essay, On Risk and Writing, for Compose Journal.

In the process of writing, Jennie and I became friends. We had lovely, long conversations, and we also discussed other ways to partner professionally. But she kept doing something: pushing me to consider continuing the threads I outlined in the essay, and to do so by writing a book.

Did I mention Jennie can be very convincing?

After some discussion, we realized we could help each other out on different projects, as a sort of trade. She would assist me in framing the concept of the book, and I would help her with some business strategy, and beta test her online course Author Accelerator.

The steps she had me take were the total opposite of what I had previously tried — and total genius. She has a process she uses as a part of a couple of courses (Author Accelerator, mentioned above, and an another called Book Startup), as well as with her private consulting clients.

She had me start by first coming up with the title for the book. That seemed backwards to me – how can I come up with a title for a book I haven’t even outlined yet?!

But it worked. I proposed titles again and again, and eventually landed on Dabblers vs. Doers. There are various subtitles I have been working through, but I haven’t decided on one yet.

Then, she had me create a table of contents. Again, this seemed like a crazy next step, because there was no content for any of the chapters. But this too worked really well. I came up with a system for creating the chapter titles, and she loved it immediately. It was amazing how easy that was.

Then, she had me do a third seemingly bizarre thing: write the back cover book description. She was clear about visualizing the finished book and how this would appear on it.

That was difficult, and we worked through it together, landing on a short description that seemed like a goal to set my sights for. And that was the point of each of these steps: to focus and clearly outline the goal of writing the book.

It worked.

I came up with the next step in the process myself, and this is where things went off the rails. Jennie had asked me to begin writing, but I misheard her. I thought she asked for 10,000 words by the end of the week. It turns out she had only asked for something like 1,000 words.

Since I was so impressed with how well her previous requests worked, I began writing at least 1,000 words per day, moving towards my 10,000 words in 7 days goal.

When I sent her my homework for that week — 10,000 words — she freaked, albeit in the nicest way possible. It was as if you asked your spouse to pick up a dozen bagels, but instead they came home with a dump truck full of bagels and dumped them all over the front lawn.

Up to this point, her assistance had been a fun little aside for her — a generous gift to me. 10,000 words broke that system. We talked and I realized that I misheard her original homework assignment for the week, she had not asked for that many words. We corrected course, but in that week, something happened:

I established the habit of 1,000 words a day; It felt good, and I didn’t want to slow the momentum.

So I spent the next 50 days or so writing 1,000 words per day. Jennie sheepishly allowed this to happen, telling me that with all the writers she has worked with, “This never happens.” Evidently, people don’t just volunteer to write 1,000 words a day.

Somewhere along the way, I asked her when I should stop, and she told that 60,000 words was a reasonable end point. I began writing on September 6, 2014, and stopped on October 25.

60,000 words written felt like an unbelievable accomplishment, but I soon realized how much more work was involved in shaping them into a book. To edit them, expand upon them, focus them, and then move through the publishing process and truly connect my work to readers.

Which is where we are today. You can join me in that process via these behind the scenes blog posts, and my podcast — updates posted every week here.

What did the birth of your most recent creative project look like?

Thanks.
-Dan

Barb Short: How a Working Single Mom Found the Bravery to Open a Bookstore

How did a working single parent find the time, energy, resources, and the sheer bravery to open up an independent bookstore? In today’s podcast, I talk with Barb Short who recently opened Short Stories Community Book Hub.

Click ‘play’ above to listen to the podcast, or subscribe on iTunes, or download the MP3.

In this episode, we discuss:

Barb Short and Dan Blank
Barb Short and Dan Blank
  • The powerful reasons she had to take such a big risk.
  • How she learned to “choose herself,” when searching for someone to fill a gap in her community.
  • The reasons she was drawn to the business challenge of running a bookstore
  • How she found the time, energy and resources to pull it off, and we will explore the very real challenges she faces along the way
  • How the risk of failure gave her focus
  • And how she learned to establish boundaries that allow her to passionately dedicate herself to her job which she loves, her children, and the bookstore

To hear the full conversation, click the ‘play’ button above, or subscribe on iTunes, or download the MP3.

This podcast is part of the research for a book I am writing called Dabblers vs. Doers, which is about working through RISK as you develop your craft and build a meaningful body of work.

Barb Short and part of the Short Stories Community Book Hub team.
Barb Short and part of the Short Stories Community Book Hub team.

Here are some key insights that Barb shared with me…

SHE IS CREATING EXPERIENCES

Why did Barb take on so much risk by signing a lease, hiring staff, and taking on the responsibility of opening and running a bookstore? As she told me:

“I am a tremendous believer in the power of art and creativity in our lives. My interest in this was around that passion. Becoming not just a place that sells product, but by becoming a creative space. It was about creating a place of experience that brings out the best in us.”

“You can’t even measure the experience that my daughters will get out of this; out of seeing me prioritize something I love in my life, and finding a way to fit it in.”

“Here I am, about to turn 50, and let’s make sure that I’m living. I’ve got a 14 year old and a 12 year old, let’s teach them how to live.”

“The initial financial investment, the vast majority of it was mine. There is this tremendous commitment, which I may never get back. I’ve always been someone who invests in experience. Even in the first week or two we were open, the impact on lives that we have had in just that opening period, with all the people coming together, and building the shelves, and performing in the space, and we haven’t even yet been able to respond to all the interest for the use of the space. That has yielded so much experience and fuel that is immeasurable.”

CHOOSING YOURSELF (AND BEING BRAVE)

When the existing local bookstore was flooded and decided to not reopen, Barb began wondering who would step in to fill the gap in our community — who would open a new bookstore?

“There are clarifying moments in life, where you are grateful for what you have, and I started thinking we have to find someone smart, creative, and brave and somebody really cool should do this. Then I started getting jealous – why would I let them do that, I can do that.”

“What a cool experience to have, why wouldn’t that be me? Why couldn’t I try it?”

“Any friend that I told, told me that I was crazy. they were concerned for me raising two girls as a single working mom. It just felt like the right thing to do. It felt like our community deserved one. I wasn’t just opening a book shop, I was opening up a place in our community for all of us. I had a great confidence in the people who would join me in this.”

“I have never ever felt alone in this. That is the whole premise of it – community.”

TO DO MORE IN LIFE, SHE FOCUSED ON ENERGY, NOT TIME

How did Barb find the ability to open this bookstore amidst a very full set of responsibilities?


“I think it is about energy management, as much as time management. I have a job that I am passionate about, so I can give endless energy to that. I believe in my company, the leaders, the work we want to do out there. When you choose things that fuel you, rather than drain you, there is a lot more time available.”

“For me it’s about focus. In order for me to be a doer, I need to step back and process all of it, organize all of it, and put together big chunks of what I’m going to get done. I can’t always be stimulated, I need to step back away from it. From a focus perspective, I have to protect my mental energy.”

“As I have gotten older, I have protected what I love more aggressively. I love to run — I’ve protected the time to run because it makes me healthier, and gives me more energy to do the job, raise the kids, and experience and enjoy the world. More and more through my work life, I’ve learned more how to draw boundaries, and it’s okay if I don’t respond to someone tonight, or if I don’t do something.”

“It’s about being comfortable with failure, or in not quite succeeding in the way you want to be right now.”

THE WISDOM OF FAILING

That doesn’t mean that she is without limits, and she discovered some of them in the process:


“I underestimated the demands on me once the store opened. By the time we hired our store manager, I was exhausted, fried, and I disappeared on her for two weeks. Just for myself, I needed to just focus on my [full-time] job and focusing on sleep — catching up on the pile of laundry in the hallway. I needed to refuel. I was so overwhelmed by the interest and love for the store, and the time demands of it.”

“[The bookstore] wasn’t becoming its vision or promise immediately. It was hard to manage other people’s expectations of what it will become.”

“It was a moment where I had to ask myself, ‘what’ve you got in there to deal with this challenge? This is about character. You need to help others become comfortable, and make time to ensure you are communicating how grateful you are who made it possible to get to where you are, when you are feeling exhausted and depleted. I needed to re-center, rebalance, get my energy and strength back.”

“I saw this as my leadership moment. There are lessons that will help me become a better person, and help my girls. It’s one of the richest experiences I’ve had, to feel like I was failing and say, “Okay, what’ve you got?”

I loved having this conversation with Barb, and I hope you will enjoy it too. You can find out more about her store here:

During our chat, Barb mentioned Cali Williams Yost and her book Tweak It: Make What Matters to You Happen Every Day.

Thank you!
-Dan

Free Webinar: FINDING & ENGAGING YOUR AUDIENCE: THE BIGGEST CHALLENGES — AND BEST SOLUTIONS

Do you have a creative vision that seems to be falling flat, failing to engage an audience of enthusiastic fans? Have you worked hard to develop an audience, but still feel like you haven’t reached your potential?

In this free webinar, I will explore the biggest challenges that writers and creative professionals face in finding and engaging their audience, and some of the best solutions.

Join me on Tuesday, January 13 at 2 p.m. (EST), where we will cover:

  1. How your voice is the best tool you can use to develop and connect with your audience.
  2. How most writers fail to do the most basic research in identifying their audience, and we cover key ways to do so.
  3. How crafting moments of connection is critical to not just having an audience of “followers,” but developing relationships with people who will truly support your work.
  4. Why you need a proactive marketing plan, not just something you throw together a month before the launch of your next book.

There will be an open Q&A at the end, where you can submit questions for me to respond to live on that webinar.

I will also be providing a preview of my next online course which is where we partner to truly work through these challenges and solutions: Get Read: Embrace & Engage Your Audience, which begins January 20th.

If you’ve resolved to grow your audience in 2015, join me on Tuesday, January 13 at 2 p.m. (EST) to take that first step toward renewing your creative vision.

You can sign up for the free webinar here:

Register

 

 


About Dan Blank

Dan BlankWell, there are my professional credentials:

  • I have worked with hundreds of authors and creative professionals. My days are spent in the trenches with creators – none of this is theory to me – it is always framed in the everyday reality of what truly works for connecting to an engaged audience.
  • I have worked with some of the biggest names in publishing; folks such as Random House, Hachette Book Group, Abrams Books, Workman Publishing, Writers House, The Kenyon Review, and many others. I have also worked with a wide range of large companies and small businesses.
  • Oh, and there’s the technical stuff: that I have helped launch hundreds of blogs, I’ve built lots of websites, and consulted on social media strategy with huge organizations that serve creative professionals. Plus, I have run my own company for years, meaning that I have had to become the master of hundreds of tiny technical details for “getting out there.”
  • I have spoken at some of the biggest publishing conferences out there, including BookExpo, Digital Book World, AWP, Romance Writers of America, Thrillerfest, and many others.
  • The core of what I do is help creative professionals develop their skills – to help instruct and truly be there to help you work through challenges. My goal is not to “bestow information” to you – there’s plenty of that out there. My methodology is to work WITH you to really figure out the hard stuff.

But I think what is equally important is that my days are spent with writers and creative professionals, and my entire life has been spent surrounded by creators hoping to make their mark. As for myself, I have been an artist, a poet, a musician, a paper sculptor, a writer, a publisher, a photographer, a teacher, a radio DJ, a cartoonist, and an entrepreneur. You can read my full bio here.

Embrace & Engage Your Audience

Every year, I try to hone my work to ensure that I am better serving the needs of creative professionals, and at the same time ensuring I am exploring new places and improving my craft. I obsess about everything, and today, I want to talk about two simple words that have consumed my thoughts recently

EMBRACE

ENGAGE

For the past couple of years, I have been using the phrase “Get Read” for an online course I teach which helps writers find their audience and develop a marketing plan. “Get Read” speaks to an effect that many writers desire. They simply want their books to be read. When I asked writers their greatest fear, it wasn’t to have people love their writing – it was simply to be given a chance; to not feel irrelevant.

Now, I have always supported that the work itself is what matters most; that for an author, the quality of the book and its ability to profoundly affect the life of a reader is what matters most. Yet, the space I tend to live in with creative professionals is the long journey of developing a career — from book to book, reader to reader. I am very interested in the opportunity for what can happen before, during and after one “gets read.”

I have been reading Amanda Palmer’s book The Art of Asking. I mentioned her a few weeks back in this post: Truly Embracing Your Audience. For her book, I am enjoying the detailed way that she answers this simple question:

“Hi Amanda! How can I raise a million dollars on Kickstarter, just like you did?!”

The answer is more complicated than most would like to admit: that it took more than a decade of trying, failing, giving, asking, and yes — EMBRACING and ENGAGING others. While there may have been a milestone in her life as a musician of “getting heard,” or as an author of “getting read,” that seemingly simple act is really the destination reached after a long and complex journey.

And, I will admit, I love that journey.

I have never knowingly listened to a Taylor Swift song in my life, yet this year-end video of her buying and delivering presents to fans also embodies the idea of EMBRACE and ENGAGE:

To me, the concept of “embrace” requires an opening up, and in doing so, the potential to feel vulnerable. Sometimes a writer will talk to me about their skepticism of marketing, the concept of “platform,” or having to engage directly with potential readers. What I always consider in these conversations is how these actions can makes the writer feel vulnerable. This can cause reactions such as reducing all of social media to:

“Social media is just self-involved people posting photos of lunch!”

… as a way to diminish it, thereby reducing their own vulnerability of having to learn a new tool, and opening themselves up to potentially awkward social situations.

This is where the term “engage” comes in. So many creative professionals hope that the moment they release their work to the world, that it will magically be found, immediately understood and appreciated, and shared far and wide on a tidal wave of other people’s enthusiasm. And while this can absolutely happen, it tends to be elusive. Which is why “engage” — taking action and encouraging actions — is such as powerful concept.

I find that embracing and engaging are core ways of not just finding one’s audience, but creating meaning in the process. Do you have to do these things? Nope. Is it an opportunity worth exploring? I tend to think so.

Regardless of how you spend your year, I hope you are able to embrace and engage those you care most about reaching.

What are your goals for this year?

Thank you.
-Dan