Being a Success, Without Being a Bestseller

How do you measure the success of your writing career? Do you dream of accolades, swarms of raving fans, speeches given in your honor, and your name at the top of bestseller lists? Perhaps. As many high school students dream of becoming rock stars or professional sports heroes, dreams such as these fuel our desire to work hard towards our goals.

But today, I want to address what success can look like in your writing career, without becoming a bestseller. That there is value in your contribution to the world, even if at a smaller scale.

 

Motivation

A scene from Chariots of Fire
We often strive for greatness as a primary motivation to move past barriers. That, if we aim too low, then we already limit our own capabilities. One of my all time favorite movies, Chariots of Fire deals with the topic of motivation in describing greatness. It tells the story of two men, reaching for greatness in the 1924 Olympics in track. One is motivated by “overcoming prejudice,” as Wikipedia calls it; the other, by celebrating his faith. Both have astounding capabilities on the track and are complex and admirable men. But when each achieve their goal, only one seems to find solace – the man whose motivation was that of celebration.

The lesson I take away here is about core motivation of how we each achieve our own personal greatness. Are you fighting to prove something to others, or are you celebrating your own capabilities and your potential effect in the world? There is no right answer here.

Many are competitive, in that they find a focus and motivation in outselling others. But I do feel there can be a hollowness in valuing ONLY that type of success. It is not a hollowness of a bestseller list itself, but in considering WHY your goals are set where they are, and the means by which you measure and value your own achievements.

Is your motivation to truly affect the lives of others? To move our culture forward? To achieve greatness in your own terms, pushing yourself to places you have only dreamed?

Or, is it to be a name on the top of a list? Quick: name the bestselling author  in 1972.

Quick: tell me about the writer who has shaped your life in a profound manner, someone who you are eternally grateful for.

Is there a difference in those two names? It is not that both aren’t great books, written by great authors. But the measures for success may be different because of how one author shaped your life, not whose sales numbers topped a list.

How to define greatness

Bruce Springsteen

If you are a kid playing basketball, you dream to achieve the level of greatness of Michael Jordan. But the question I have is: as that child grows into an adult, builds solid skills and measures of success, but DOES NOT reach the level of Michael Jordan, is he or she a failure?

How do you cope with this when Michael Jordan is not just the top 1%, he is an anomaly in the universe? Every field has their Jordan somewhere in it’s history books. The outlier whose abilities are so unmatched that it is hard to consider them human.

What if this child “merely” becomes a good team player, assisting in scores that propel his team to victory, winning some awards in mid-level leagues. What if he “merely” makes his hometown proud, wins the affection of his sweetheart and admiration of his friends, and perhaps garnering a few nice mentions in the regional newspapers? Failure?

As a writer, what if you “only” create a body of work that is meaningful to several hundred people? What if you hold a book signing, and “only” 4 raving fans come up for autographs and to chat you up about the intricacies of the world you have created, and the characters that feel like friends to these people? Failure?

I have been obsessing about Bruce Springsteen’s 1978 album “Darkness on the Edge of Town,” fueled by the incredible 3 cd and 3 dvd box set.

The story of creating the album is powerful in and of itself. Facing a legal battle with his manager, Bruce couldn’t record a new album. So he holed up in a house with his band, and wrote 70+ songs. Once the legal battle ended, he went into the studio and made some seemingly bizarre choices. His previous album, Born to Run was his biggest success, and featured a big sound of songs such as “Thunder Road,” the title track, and others. But for Darkness on the Edge of Town, Bruce recorded many songs that were uplifting songs that would surely have been hits. And he threw them in the trash.

Instead, he released an album of understated songs that adhered to a theme: coping with the limits of adulthood. Of what happens when adolescent dreams of greatness and freedom turn to the challenges of adult relationships, work, and living within boundaries. The “darkness on the edge of town” is the feeling of something keeping you in. Of the horizon not being an open road that promises new dreams to come true. That we are not all immortal and destined for greatness as we all may have believed in high school.

The album is ultimately hopeful, finding empowerment in facing these limitations. About redefining what it means to be a person living by principles in a world that is full of limits and challenges. It is an adult view of the world that does not rely on vague promises of success. The photos of Bruce on the album cover and within the sleeve were meant to portray the character in the songs.

How do you define greatness as you juggle the other obligations in your life? Is your writing career merely a lottery ticket, meant to solve your problems by propelling you to the top of the charts? Or, is it a passion that you balance with the many other obligations of family, work, finance, time, and mundane tasks such as laundry and mowing the lawn.

Is it something you are making a bet on, or something that represents who you are, regardless of your name appearing on a bestseller list?

 

Measuring success

How you measure success will define the type of writing career you have. While we all dream of being bestsellers, of having the world validate our work on a grand scale, the fact of the matter is: many of us will not be number 1 New York Times bestsellers.

But that doesn’t mean we won’t be great.

Sometimes, it’s not about being a bestseller – it’s about being a writer, putting your work out there, and affecting peoples lives. Of creating meaning for others, one person at a time. Of building a legacy for your work that extends beyond your own lifetime.

That you work to improve your craft, and live a life filled with the people and experiences that matter to you as a writer. That this is about the process – the journey – not the name on the top of a list.

In the end, your goals are your own. How you find motivation, define greatness, and measure success are deeply personal decisions.

If I can help you in your journey, just let me know.

-Dan

Want to Raise Your Profile Online? Interview People

Do you want to raise your profile online, growing your audience, building strong relationships with those “influencers” you hear so much about, and developing content that will continually drive more people to your website? I thought so.

Today, I want to talk about one simple strategy to do just that. Okay, here it is: interview people.

That’s it. So simple, yet so powerful. Why? Well let me show you an example…

I spent the past two years building my company, We Grow Media. I have worked plenty of 7 day weeks, plenty of long days, and have put more passion, thought, and work into this than anything else I have ever created. So, let’s see what happens when you search for “we grow media” in Google:

Google

Even with all of my effort, two other people have ranked well for my company name just by posting interviews with me. This means that when someone looks up We Grow Media, their websites come up as relevant sources – encouraging people to venture over.

The first “interview” link above is a video interview that Joel Friedlander did with me for his website TheBookDesigner.com. The second interview is one I did with Arielle Eckstut that she reposted on her website TheBookDoctors.com. Each is a simple interview format that used Skype to record the video, and YouTube to host it.

So what is the benefit of all this? There’s quite a few actually:

  • SEO value – as illustrated above, simply by posting an interview, Joel and Arielle now rank well for my company name. As I work tirelessly to build We Grow Media, they benefit more and more by those who many try to find my site, and end up on theirs. I think that is awesome  – something that benefits everyone involved.
  • Exposure to new audience – when you interview someone, they tend to tell their friends about it. Doing so exposes you to their audience in a positive and personal manner.
  • Backlinks from social media and other websites – as the interviewee shares links to your site on social media, their own blog, and elsewhere, this builds valuable backlinks to your website from a variety of relevant sources.
  • Be seen as a topic expert – by interviewing topic experts, you are viewed as a topic expert. Are you writing a childrens book? Interview other writers who have been down that road; interview librarians who constantly work with kids and parents and books; interview illustrators; interview teachers; interview readers!
  • Learn how to interview well – this is a skill that will pay off again and again. It helps out in small conversations (eg: meeting your favorite authors) or in larger ways (being interviewed on television.)
  • Unending source of content – tired of thinking of new content to post to your blog or website? Interviews provide fresh content that didn’t require you to write it from start to finish.

But there is so much more value here beyond just “marketing” stuff. You get to promote the work of others. This is your way to be a part of a community that truly gives back. I am happy that Joel and Arielle may get more traffic because of me. Each are passionate and smart about the publishing world, something I have such respect for.

By bringing others into your blog or website, you share new perspectives. This benefits your audience in so many ways. Would you go to a conference where only one person spoke for 2 days in a row? Most of the time, you go because you will hear from a dozen or two qualified people – and know you will walk away with a variety of perspectives and experiences.

But perhaps the biggest reason to interview others is because of the relationships you build. I like long-form interviews, 30 minutes or 60 minutes. When you speak to someone for that long, you fall into a rhythm, you explore a variety of topics, you get to know each other. That is so powerful not just because it is a professional connection, but because this is someone who shares a passion for the same thing you do.

If you want to learn exactly how I do video interviews, check out this article I wrote: How to Record and Online Video Interview.

Thanks!

-Dan

 

 

 

Announcing A New Online Course: “Digital Content Strategy” (Partnering With Mediabistro!)

I’m excited to announce that I will be teaching for Mediabistro! Starting in late February, I will teach a 4-week online course: DIGITAL CONTENT STRATEGY. A brief description:

“An effective content strategist is part editor, part marketer, part business analyst. With knowledge of the principles of content strategy, you can adeptly use audience data to drive creative decisions and build a revenue model that sustains a digital media business. ”

“This course will help you define and expand your audience by creating a roadmap for your editorial content that integrates with larger business goals. This strategy will consider brand identity, audience habits, cultural trends, and revenue initiatives.”

Registration is $350. Full details can be found here.

I’m thrilled to be working with Mediabistro, and expanding the number of online courses I am teaching. I also teach two courses for Writer’s Digest (Blogging 101 and Social Media 101), as well as Build Your Author Platform through this site.

I have added a few more speaking events to the 2012 calendar. Here is where I will be this year:

More is in the works, I feel so fortunate to work with so many wonderful individuals and organizations.

Thanks.

-Dan

 

Social Media Weekend at Columbia School of Journalism

I spent the weekend at an incredible event: Social Media Weekend, at the Columbia School of Journalism. Hosted by Sree Sreenivasan, I was fortunate enough to be able to assist in the planning, serving as a “social media doctor,” and moderating the panel with Mashable.

The event ran from Friday evening to Sunday, with an incredible cast of those in journalism who are leveraging social media in powerful ways. Okay, let’s dig into the photos:

The ever-bucolic Columbia University. Clearly, dealing with a red balloon infestation:
Social Media Weekend at Columbia School of Journalism

The Columbia School of Journalism. Jefferson guards the doors:
Social Media Weekend at Columbia School of Journalism

At the sign-up table, you are required to put your Twitter handle on your badge:
Social Media Weekend at Columbia School of Journalism

Our host, Dean of Student Affairs & Professor Sree Sreenivasan:
Social Media Weekend at Columbia School of Journalism

Ernest R. Sotomayor Assistant Dean/Career Services & Continuing Education at Columbia Journalism School sets the stage:
Social Media Weekend at Columbia School of Journalism

Attendees at the event came from more than 50 cities and 12 countries:
Social Media Weekend at Columbia School of Journalism

It’s hard to underestimate the power of a white board. Throughout the weekend, Twitter handles from speakers were thrown up here, which made it super-easy to Tweet:
Social Media Weekend at Columbia School of Journalism

Tweets flew by on screen, the latest updates to the event hashtag #smwknd
Social Media Weekend at Columbia School of Journalism

Sree kept checking in on a site called Hashtracking, which told us the reach of all the Tweets coming out of the event:
Social Media Weekend at Columbia School of Journalism

The audience, taking notes and Tweeting away…
Social Media Weekend at Columbia School of Journalism

The keynote for Friday was delivered by Fred Wilson, venture capitalist who writes the influential blog http://avc.com and has invested in many of the biggest social media companies.
Social Media Weekend at Columbia School of Journalism

*insert words of wisdom here*
Social Media Weekend at Columbia School of Journalism

The audience oohs and ahhs…
Social Media Weekend at Columbia School of Journalism

Fred explains how he uses Twitter to engage with his community:
Social Media Weekend at Columbia School of Journalism

Explaining how he feels social media is changing:
Social Media Weekend at Columbia School of Journalism

Q&A time. This journalism asked Fred how journalists can remain financially viable in a world where non-professionals will work for free:
Social Media Weekend at Columbia School of Journalism

The crowd seeking wisdom, and perhaps some venture capital:
Social Media Weekend at Columbia School of Journalism

The Friday night mixer, food and drinks provided by Facebook:
Social Media Weekend at Columbia School of Journalism

Vadim Lavrusik of Facebook talks about journalism and Facebook:
Social Media Weekend at Columbia School of Journalism

Some good tips on what engages:
Social Media Weekend at Columbia School of Journalism

An interesting timeline of the evolution of Facebook as a platform. Farm animals, it seems, are to blame:
Social Media Weekend at Columbia School of Journalism

The Saturday session. Here Dorian Benkoil takes us through the ROI of Social Media for Business:
Social Media Weekend at Columbia School of Journalism

Dorian talking about ROI:
Social Media Weekend at Columbia School of Journalism

I believe this was the new social media tools panel:
Social Media Weekend at Columbia School of Journalism

The halls were indeed packed:
Social Media Weekend at Columbia School of Journalism

Here, Google ran a Google Hangout with 10 journalists from around the world. The guy on the screen is the Googler in charge of a bunch of products, including Google+
Social Media Weekend at Columbia School of Journalism

I really loved capturing this moment of Sree and Ernesto taking a stroll down the hall to discuss the event so far:
Social Media Weekend at Columbia School of Journalism

An incredible bonus was that professional photographers were on hand to snap FREE headshots that all attendees could use as their social media profile images:
Social Media Weekend at Columbia School of Journalism

They also had “social media doctors,” of which I was one. Basically, if you needed advice on your usage of social media, experts were on hand to give personal advice:
Social Media Weekend at Columbia School of Journalism

The doctors at work:
Social Media Weekend at Columbia School of Journalism

Me working with an attendee on her social media presence:
Social Media Weekend at Columbia School of Journalism

I was so impressed to see Mashable’s Meghan Peters and GigaOm’s Mathew Ingram serve as social media doctors:
Social Media Weekend at Columbia School of Journalism

It was cool to see Craig Kanalley, Social Media Editor at NBC News Tweeting away:
Social Media Weekend at Columbia School of Journalism

Me moderating the session: “Mashable’s Secrets” with Meghan Peters and Christina Warren:
Social Media Weekend at Columbia School of Journalism

Questions for Meghan and Christina after the session:
Social Media Weekend at Columbia School of Journalism

All in all, an incredible weekend. I could not attend the Saturday party at Foursquare headquarters, or the Sunday sessions. Coming off of 9 days at 3 conferences, I needed some quality family time.

Thanks!
-Dan

Photo Recap of Digital Book World, 2012

I just got back from Digital Book World, which directly followed Writer’s Digest Conference (photo recap here) at the Sheraton in New York City.

Welcome!
Digital Book World

I ran a workshop on the first day, 3 hours focused on Content Strategy ROI:
Dan Blank at Digital Book World

(photo by Ron Hogan)

The conference was packed, I believe more than 1200 attendees:
Digital Book World

One of the panels looking at what publishers can learn from the romance market:
Digital Book World

Even with great programming and sessions, the best parts of the conference can still happen in hallways like this, meeting up with old friends and making new ones:
Digital Book World

1,500 boxed lunches:
Digital Book World

One of my favorite panels, where Simon Lipskar of Writers House lead a discussion on the changing author/publisher relationship:
Digital Book World

The hottest commodity in the venue: electrical outlets:
Digital Book World

I really enjoyed the event. You can find an in-depth recap here:

Thanks so much to F+W Media for putting on such a great event!
-Dan