In today’s episode, New York Times bestselling author Jessica Lahey takes us behind the scenes to how she promotes a book. She gets into the details about the hundreds of letters she sends out; the importance of gift-giving and thank you notes; why she hired a publicist; the surprising answer she gave to a “massive philanthropist” when he asked how he can support her work; and so much more! What permeates through every aspect of her methodology is generosity and the personal touch.
You can listen to the podcast by clicking ‘play’ below, or in the following places:
You can watch our conversation here:
You can find Jessica in the following places:
Her books: The Addiction Inoculation and The Gift of Failure
Her podcast: #amwriting